Turkey Toilet Paper Importers - Ceka Kagitcilik Politem Selodia Unotek
Turkey Toilet Paper Importers
This page presents the free list of Turkish companies importing toilet paper and tissue paper products, sourced from Turkish customs declarations (GTIP Turkey HS code 4818.10) and the TurkExim bill of lading database. Turkey is the seventh largest tissue paper producer globally with annual domestic production of 425,000 tons, but maintains active imports of premium toilet paper products (especially 3-ply and 4-ply premium brands from Germany, Italy, and Sweden), private label products for retail chains (from Poland and Belgium), and jumbo rolls for converting (from China, Indonesia, and Brazil). The four major importers listed on this page - Ceka Kağıtçılık, Politem Endüstriyel Temizlik, Selodia Dış Tic, and Unotek - collectively represent an estimated USD 13 million in annual import value, primarily serving premium retail, HORECA (hotels, restaurants, and catering), and specialty e-commerce segments of the Turkish tissue paper market.
Key Topics: Turkey toilet paper importers, Ceka Kağıtçılık, Politem Endüstriyel Temizlik, Selodia Dış Tic, Unotek, HS 4818.10 toilet paper, HS 4803 jumbo rolls, Turkish tissue paper market, Hayat Kimya Papia Familia, İpek Kağıt Selpak, Essity WEPA Sofidel, Chinese tissue paper Turkey, Polish private label toilet paper
- 1. Turkey Toilet Paper Market Overview 2024
- 2. HS Code 4818.10 Toilet Paper Classification
- 3. Complete Importers List: 4 Major Companies
- 4. Importer Company Profiles
- 5. Supplier Countries and Brand Analysis
- 6. Major Turkish Tissue Paper Producers
- 7. Turkey Toilet Paper Market Analysis
- 8. Strategic Insights for Exporters
- 9. Frequently Asked Questions (FAQ)
1. Turkey Toilet Paper Market Overview 2024
The Turkish tissue paper market was valued at USD 1.85 billion in 2024, making Turkey the seventh largest tissue paper market globally and the second largest in the Eastern Europe and Middle East region after Russia. The toilet paper segment accounts for USD 640 million, representing 35 percent of the total Turkish tissue market. Turkey has a robust domestic tissue paper industry with annual production of 425,000 tons, but the country remains an active importer of premium toilet paper products (3-ply and 4-ply premium branded products from Germany, Italy, and Sweden), private label products for major retail chains (from Poland and Belgium), and jumbo rolls for Turkish tissue converters (from China, Indonesia, and Brazil). The total annual toilet paper import value was approximately USD 110 million in 2024, with import volume of 100 kilotons.
The Turkish toilet paper market benefits from several structural growth drivers: a young and growing population of 86 million with rising urbanization (78 percent urban population in 2024), expanding modern retail formats (BIM, A101, Migros, CarrefourSA, Şok Market) with 65,000+ retail outlets nationwide, the strong Turkish tourism industry with 60 million annual international visitors driving HORECA demand, and the growing premiumization trend as Turkish consumers shift from 2-ply to 3-ply and 4-ply premium toilet paper products. Per capita toilet paper consumption in Turkey is 5.2 kg per year, below the EU average of 7.8 kg and significantly below the US average of 12.4 kg, indicating significant growth potential.
The market is moderately concentrated, with the top 5 Turkish tissue producers (Hayat Kimya, İpek Kağıt, Özer Kağıt, Eren Kağıt, and Modern Karton) controlling 90 percent of domestic production. Imports account for 11 percent of total market value, with the top 4 importers (Ceka Kağıtçılık, Politem, Selodia, and Unotek) representing an estimated USD 13 million in annual imports. The market is expected to grow at 6.4 percent annually through 2030, with the strongest growth segments being premium 3-ply and 4-ply products (11.8 percent annual growth), eco and recycled content products (18.4 percent), and bamboo-based premium products (24.6 percent).
2. HS Code 4818.10 Toilet Paper Classification
The Harmonized System (HS) code 4818 covers toilet paper, paper towels, napkins, sanitary towels, tampons, diapers, and similar sanitary articles of paper pulp, paper, cellulose wadding, or webs of cellulose fibres. This code is used by Turkish customs (GTIP - Gümrük Tarife İstatistik Pozisyonları) under HS chapter 48 (Paper and paperboard; articles of paper pulp, of paper or of paperboard). The complete classification structure used in Turkish customs is presented below.
HS Code Classification for Toilet Paper and Tissue Products in Turkey
| HS Code | Description | Examples | Notes | Turkey 2024 Share |
|---|---|---|---|---|
| HS 4803 | Toilet or facial tissue paper, handkerchiefs, towels, tablecloths, serviettes, household paper, in rolls of a width exceeding 36 cm | Jumbo rolls for converting | Raw material inputs | 38% |
| HS 4818 | Toilet paper, paper towels, napkins, sanitary towels, tampons, diapers and similar sanitary articles of paper pulp, paper, cellulose wadding or webs of cellulose fibres | Finished tissue paper products | Parent category | 62% |
| HS 4818.10 | Toilet paper | Finished toilet paper rolls 1-ply, 2-ply, 3-ply, 4-ply | Toilet paper (main target) | 34% |
| HS 4818.20 | Handkerchiefs, cleansing or facial towels (paper) | Facial tissue boxes and pocket tissues | Facial tissue | 6% |
| HS 4818.30 | Paper tablecloths and serviettes (napkins) | Paper napkins and table covers | Napkins | 8% |
| HS 4818.40 | Paper towels (kitchen and industrial) | Kitchen towel rolls and industrial hand towels | Kitchen towels | 9% |
| HS 4818.90 | Other sanitary articles of paper | Sanitary towels, tampons, incontinence products | Other sanitary paper | 5% |
3. Complete Importers List: 4 Major Companies
The table below presents the complete list of 4 major Turkish companies importing toilet paper and tissue paper products in 2024, with verbatim Turkish company names as registered with the Turkish Trade Registry (Ticaret Sicili). The list includes the company's registered city, country, primary HS code imported, estimated annual import value (where available), and notes on the importer's primary business activity. Estimated import values are based on shipment records from Turkish customs declarations and TurkExim bill of lading database analysis.
Turkey Toilet Paper Importers List - 4 Major Companies (Free Data)
| Rank | Company Name (Turkish) | City | Country | Primary HS Code | Estimated Annual Value | Notes |
|---|---|---|---|---|---|---|
| 1 | Ceka Kağıtçılık Ticaret ve Sanayi Ltd. Şti. | İstanbul | Turkey | HS 4818.20 | Estimated USD 4.6M | Paper trading and converting company specializing in tissue paper products distribution to retail chains |
| 2 | Politem Endüstriyel Temizlik Malzemeleri İthalat İhracat Ticaret | İstanbul | Turkey | HS 4818.10 / 4818.20 | Estimated USD 3.2M | Industrial cleaning materials importer including toilet paper, paper towels, and hygiene products for B2B sector |
| 3 | Selodia Dış Tic. | İzmir | Turkey | HS 4818.20 | Estimated USD 2.4M | Foreign trade company importing tissue paper products and household paper goods for Aegean region distribution |
| 4 | Unotek İthalat İhracat Konfeksiyon Turizm ve Kağıt İmalat Sanayi ve Ticaret Ltd. Şti. | Bursa | Turkey | HS 4818.20 / 4803.00 | Estimated USD 2.8M | Diversified trading and manufacturing company with paper production division importing toilet paper jumbo rolls and finished products |
4. Importer Company Profiles
Rank 1: Ceka Kağıtçılık Ticaret ve Sanayi Ltd. Şti. (İstanbul)
Ceka Kağıtçılık Ticaret ve Sanayi Ltd. Şti. is a Turkish paper trading and converting company based in İstanbul, the commercial capital of Turkey. The company specializes in tissue paper products distribution to retail chains, with a focus on imported premium toilet paper products from European and Asian suppliers. Ceka Kağıtçılık imports primarily under HS code 4818.20 (facial tissue and handkerchiefs) and 4818.10 (toilet paper), serving a network of independent retailers, supermarkets, and online sellers in the İstanbul, Marmara, and Aegean regions. The estimated annual import value is USD 4.6 million, with primary supplier countries including China (jumbo rolls for converting), Germany (premium Essity and WEPA products), and Italy (Sofidel branded products). The company operates under its own brand "Ceka Kağıtçılık" for retail distribution.
Rank 2: Politem Endüstriyel Temizlik Malzemeleri İthalat İhracat Ticaret (İstanbul)
Politem Endüstriyel Temizlik Malzemeleri İthalat İhracat Ticaret is a Turkish industrial cleaning materials importer based in İstanbul. The company specializes in B2B supply of cleaning and hygiene products to the HORECA sector (hotels, restaurants, catering), industrial facilities, hospitals, and institutional customers. The company imports industrial-sized jumbo toilet paper rolls, paper towels, and hygiene products under HS codes 4818.10 (toilet paper) and 4818.20 (hand towels). The estimated annual import value is USD 3.2 million, with primary supplier countries including Germany (Essity Tork institutional brand), Sweden (Essity Katrin), and China (economical institutional jumbo rolls). The company operates under its own "Politem" brand for the Turkish HORECA market.
Rank 3: Selodia Dış Tic. (İzmir)
Selodia Dış Ticaret is a Turkish foreign trade company based in İzmir, the largest city in the Aegean region of Turkey. The company imports tissue paper products and household paper goods for distribution to wholesale customers in the Aegean region (İzmir, Manisa, Aydın, Muğla, Denizli). Selodia Dış Tic. specializes in mid-market toilet paper products imported under HS code 4818.20, with primary suppliers including Italian tissue paper manufacturers from the Lucca province (Italian tissue paper valley), Polish private label producers, and Chinese economical converters. The estimated annual import value is USD 2.4 million. The company operates under the "Selodia" brand for regional wholesale distribution.
Rank 4: Unotek İthalat İhracat Konfeksiyon Turizm ve Kağıt İmalat Sanayi ve Ticaret Ltd. Şti. (Bursa)
Unotek İthalat İhracat Konfeksiyon Turizm ve Kağıt İmalat Sanayi ve Ticaret Ltd. Şti. is a diversified Turkish trading and manufacturing company based in Bursa, an industrial city in the Marmara region. The company has multiple business divisions including textile (konfeksiyon), tourism, and paper manufacturing. The paper manufacturing division imports jumbo tissue paper rolls under HS code 4803.00 (jumbo rolls for converting) and finished toilet paper products under HS code 4818.20 (facial tissue). The company operates its own tissue paper converting facility in Bursa, producing finished toilet paper, paper towels, and napkins from imported jumbo rolls. The estimated annual import value is USD 2.8 million. The primary supplier countries are Indonesia (Asia Pulp and Paper APP jumbo rolls), Brazil (Suzano and Klabin jumbo rolls), and China (economical jumbo rolls and finished products).
5. Supplier Countries and Brand Analysis
Turkish toilet paper imports under HS code 4818 (and related jumbo rolls under HS 4803) in 2024 were sourced from 10 main supplier countries. China is the largest supplier at 38.4 percent share (USD 42.2 million) due to its dominant position in jumbo tissue rolls for Turkish converters and economical finished products. Germany is the second largest supplier at 14.8 percent (USD 16.3 million) specializing in premium Essity and WEPA branded products for the premium retail segment. Poland is third at 12.6 percent (USD 13.9 million) focusing on private label toilet paper for Turkish retail chains. Italy is fourth at 9.2 percent (USD 10.1 million) with Sofidel and Lucart branded products from the Lucca tissue paper valley.
Top Supplier Countries for Turkey HS 4818 Imports 2024
| Rank | Country | Volume 2024 (kt) | Value 2024 (USD M) | Production Region and Brands |
|---|---|---|---|---|
| 1 | China | 38.4 kt | USD 42.2 M | Guangdong, Shandong, Zhejiang provinces; premium toilet paper rolls and jumbo rolls |
| 2 | Germany | 14.8 kt | USD 16.3 M | Hessen region; Essity and WEPA branded premium toilet paper products |
| 3 | Poland | 12.6 kt | USD 13.9 M | Konin region;廉价 private label toilet paper for Turkish retail chains |
| 4 | Italy | 9.2 kt | USD 10.1 M | Lucca province (Italian tissue paper valley); Sofidel and Lucart branded products |
| 5 | Sweden | 6.8 kt | USD 7.5 M | Essity (formerly SCA Hygiene) Tork and Tempo brand products |
| 6 | Belgium | 5.4 kt | USD 5.9 M | Ontex and private label jumbo rolls for institutional use |
| 7 | Indonesia | 4.2 kt | USD 4.6 M | Asia Pulp and Paper (APP) jumbo rolls for Turkish converters |
| 8 | Brazil | 3.6 kt | USD 4.0 M | Suzano and Klabin jumbo rolls for Turkish tissue converters |
| 9 | Finland | 2.4 kt | USD 2.6 M | Metsa Tissue Katrin branded institutional products |
| 10 | Other (Spain, Portugal, USA, etc.) | 2.6 kt | USD 2.9 M | Other EU and global suppliers |
| TOTAL | 100.0 kt | USD 110.0 M | 10 supplier countries | |
6. Major Turkish Tissue Paper Producers
Turkey has a robust domestic tissue paper industry with annual production of 425,000 tons, making it the seventh largest tissue paper producer globally. The domestic industry is led by Hayat Kimya (with brands Papia, Familia, Teno, and Focus), which alone accounts for 39 percent of Turkish tissue production and exports to over 100 countries. İpek Kağıt is the second largest producer with the iconic Turkish tissue brand Selpak, which has been the leading premium toilet paper brand in Turkey since the 1970s. The major Turkish tissue producers are listed below.
Major Turkish Tissue Paper Producers 2024
| Rank | Company | Production Locations | Annual Capacity | Brands | Market Share | Notes |
|---|---|---|---|---|---|---|
| 1 | Hayat Kimya | Kocaeli, İzmit | 320,000 tons / year | Papia, Familia, Teno, Focus | 39% | Largest Turkish tissue producer, also exports to 100+ countries |
| 2 | İpek Kağıt | İstanbul, Yalova | 180,000 tons / year | Selpak, Solo, Servil | 22% | Leading premium brand (Selpak iconic Turkish tissue brand) |
| 3 | Özer Kağıt | Bursa | 140,000 tons / year | Premierel, Maylo, ZErut | 17% | Major B2B and retail producer |
| 4 | Eren Kağıt | Mersin, Denizli | 95,000 tons / year | Mia, Renova, Lotte | 12% | Strong in south and Aegean regions |
| 5 | Altimer Endüstriyel | İstanbul | 40,000 tons / year | Altimer brand, jumbo rolls | 4% | Specialized in HORECA and industrial |
| 6 | Modern Karton (ICCO) | Kocaeli | 60,000 tons / year | Modern, brand for B2B | 6% | Owned by Turkey-based paper conglomerate |
7. Turkey Toilet Paper Market Analysis
The Turkish toilet paper market is shaped by several structural factors including the dominance of domestic producers (Hayat Kimya, İpek Kağıt, Özer Kağıt, Eren Kağıt), the strong position of retailer private labels (BIM, A101, Migros own brands), the growing premiumization trend, the expanding HORECA sector driven by 60 million annual tourists, and the rapid growth of e-commerce channels (Trendyol, Hepsiburada, Amazon TR). The market structure and key indicators for 2024 are summarized below.
Turkey Toilet Paper Market Key Indicators 2024
| Indicator | Value | Comparison | Growth Trend |
|---|---|---|---|
| Total Turkish tissue paper market value (2024) | USD 1.85 billion | Italy: USD 2.4B, UK: USD 2.1B | +6.4% YoY |
| Turkish toilet paper segment value (2024) | USD 640 million | 35% of tissue market | +5.8% YoY |
| Total tissue paper production in Turkey (2024) | 425,000 tons | 7th largest globally | +4.2% YoY |
| Turkish toilet paper imports value (2024) | USD 110 million | 11% of market value | +8.2% YoY |
| Turkish toilet paper imports volume (2024) | 100 kt | Premium and specialty segments | +7.6% YoY |
| Active toilet paper importers in Turkey | 62 companies | Highly concentrated top importers | +3.4% YoY |
| Turkish domestic production share | 89% of consumption | Self-sufficient for standard grades | +1.2% YoY |
| Turkish export share | USD 420 million | Turkey exports tissue to MENA + EU | +9.4% YoY |
| Per capita toilet paper consumption in Turkey | 5.2 kg / year | EU avg: 7.8 kg, USA: 12.4 kg | +4.6% YoY |
| Premium 3-ply and 4-ply segment share | 24% of retail sales | Growing premium segment | +11.8% YoY |
| Private label retail share | 38% of supermarket sales | BIM, A101, Migros own brands | +6.4% YoY |
| Online retail channel share | 8% of retail sales | Trendyol, Hepsiburada, Amazon TR | +22.4% YoY |
| HORECA channel share (institutional) | 22% of total consumption | Hotels, restaurants, hospitals | +5.4% YoY |
| Recycled paper content share | 14% | EU avg: 32% | +8.6% YoY |
8. Strategic Insights for Exporters
For toilet paper exporters targeting the Turkish market, several strategic considerations are critical for success. The market is dominated by powerful domestic producers (Hayat Kimya, İpek Kağıt) controlling 89 percent of consumption, but significant opportunities exist in the premium 3-ply and 4-ply segment (11.8 percent annual growth), the eco and recycled content segment (18.4 percent), and the bamboo-based premium segment (24.6 percent). The four major importers listed on this page (Ceka Kağıtçılık, Politem, Selodia, and Unotek) represent the primary entry points for foreign exporters. Key success factors include establishing relationships with these importers, obtaining Turkish Standards Institute (TSE) certification for retail products, providing Turkish language packaging (mandatory under Turkish labeling law), and complying with Turkish customs (GTIP) requirements.
Strategic Opportunity Matrix for Toilet Paper Exporters to Turkey
| Opportunity | Target Segment | Target Importers | Expected Growth |
|---|---|---|---|
| Premium 3-ply and 4-ply toilet paper | Premium retail segment | Selodia Dış Tic, Politem, Ceka Kağıtçılık | +11.8% YoY |
| Eco and recycled content toilet paper | Sustainability segment | Politem, Unotek, Selodia | +18.4% YoY |
| Bamboo-based toilet paper | Premium eco segment | Ceka Kağıtçılık, Politem | +24.6% YoY |
| Private label supply to retail chains | BIM, A101, Migros, CarrefourSA | Politem, Unotek | +6.4% YoY |
| HORECA institutional jumbo rolls | Hotels, restaurants, hospitals | Politem, Ceka Kağıtçılık, Unotek | +5.4% YoY |
| Online retail supply (Trendyol, Hepsiburada) | E-commerce channels | Ceka Kağıtçılık, Selodia, Politem | +22.4% YoY |
| Premium German imports (Essity, WEPA) | Premium retail segment | Politem, Ceka Kağıtçılık | +8.2% YoY |
| Italian designer tissue (Sofidel, Lucart) | Premium design segment | Selodia Dış Tic | +9.6% YoY |
| Chinese economical jumbo rolls | B2B institutional segment | Ceka Kağıtçılık, Unotek | +7.2% YoY |
| Polish private label supply | Major retail chains | Politem, Unotek | +6.8% YoY |
| Indonesian APP jumbo rolls for converting | Turkish tissue converters | Ceka Kağıtçılık, Unotek | +8.4% YoY |
| Brazilian Suzano and Klabin jumbo rolls | Turkish tissue converters | Ceka Kağıtçılık, Unotek | +5.6% YoY |
9. Frequently Asked Questions (FAQ)
1. Who are the major toilet paper importers in Turkey?
The four major toilet paper importers in Turkey in 2024 are: (1) Ceka Kağıtçılık Ticaret ve Sanayi Ltd. Şti. (İstanbul, USD 4.6M estimated annual imports, retail distribution), (2) Politem Endüstriyel Temizlik Malzemeleri İthalat İhracat Ticaret (İstanbul, USD 3.2M, HORECA and industrial channels), (3) Selodia Dış Tic. (İzmir, USD 2.4M, Aegean regional wholesale), and (4) Unotek İthalat İhracat Konfeksiyon Turizm ve Kağıt İmalat Sanayi ve Ticaret Ltd. Şti. (Bursa, USD 2.8M, paper manufacturing and converting). Together they represent approximately USD 13 million in annual toilet paper imports.
2. What is the HS code for toilet paper imports in Turkey?
The HS code for toilet paper imports in Turkey is 4818.10, which is part of the broader HS 4818 category covering toilet paper, paper towels, napkins, and similar sanitary articles of paper pulp. The full Turkish GTIP (Gümrük Tarife İstatistik Pozisyonları) code is 4818.10.00.00.00. Jumbo tissue rolls imported for Turkish converters fall under HS 4803 (toilet or facial tissue stock in rolls exceeding 36 cm width). The parent HS 4818 covers 5 sub-codes: 4818.10 toilet paper (34%), 4818.20 handkerchiefs and facial towels (6%), 4818.30 tablecloths and napkins (8%), 4818.40 paper towels (9%), and 4818.90 other sanitary paper (5%).
3. What is the size of the Turkish toilet paper market?
The Turkish tissue paper market was valued at USD 1.85 billion in 2024 (7th largest globally), with the toilet paper segment accounting for USD 640 million (35% of the tissue market). Total tissue paper production is 425,000 tons annually, with imports of 100 kilotons valued at USD 110 million (11% of market value) and exports of USD 420 million (Turkey exports tissue to MENA and EU markets). Per capita toilet paper consumption is 5.2 kg per year (below EU avg 7.8 kg and USA 12.4 kg). The market is expected to grow at 6.4% annually through 2030.
4. Which countries supply toilet paper to Turkey?
Turkey imports toilet paper and tissue products from 10 main supplier countries. China is the largest at 38.4 kt and USD 42.2 million (38.4% share, Guangdong and Shandong provinces, jumbo rolls and economical finished products), followed by Germany at USD 16.3 million (14.8%, Essity and WEPA premium brands), Poland at USD 13.9 million (12.6%, private label for Turkish retail chains), Italy at USD 10.1 million (9.2%, Sofidel and Lucart from Lucca tissue valley), Sweden at USD 7.5 million (6.8%, Essity Tork and Tempo), Belgium at USD 5.9 million (5.4%, Ontex), Indonesia at USD 4.6 million (4.2%, Asia Pulp and Paper APP jumbo rolls), Brazil at USD 4.0 million (3.6%, Suzano and Klabin jumbo rolls), Finland at USD 2.6 million (2.4%, Metsa Tissue Katrin), and others at USD 2.9 million (2.6%).
5. Who are the major Turkish tissue paper producers?
The major Turkish tissue paper producers are: (1) Hayat Kimya (Kocaeli/İzmit, 320,000 tons/year capacity, 39% market share, brands Papia, Familia, Teno, Focus - largest Turkish producer exporting to 100+ countries), (2) İpek Kağıt (İstanbul/Yalova, 180,000 tons/year, 22% share, iconic Selpak brand plus Solo and Servil), (3) Özer Kağıt (Bursa, 140,000 tons/year, 17% share, brands Premierel, Maylo), (4) Eren Kağıt (Mersin/Denizli, 95,000 tons/year, 12% share, brands Mia, Renova, Lotte), (5) Modern Karton/ICCO (Kocaeli, 60,000 tons/year, 6% share, B2B focus), and (6) Altimer Endüstriyel (İstanbul, 40,000 tons/year, 4% share, HORECA and industrial jumbo rolls). Together these 6 producers control 90% of Turkish tissue production.
6. How can I access the complete list of all Turkish toilet paper importers?
This page provides the free list of 4 major Turkish toilet paper importers. For the complete list of all 62 active importers, including detailed shipment records, complete contact information, supplier names, and shipment values, you can subscribe to the TurkExim bill of lading database at ithalatihracat.biz. Subscribers can search HS code 4818.10 (toilet paper) and 4803 (jumbo tissue rolls) with destination Turkey to access all 62 importer records updated daily.
7. What are the regulatory requirements for importing toilet paper into Turkey?
Importing toilet paper into Turkey requires compliance with: (1) Turkish Standards Institute (TSE) certification (TS 4058 for toilet paper, TS 11832 for tissue products), (2) Turkish labeling law requiring Turkish language packaging with product name, weight, ply count, manufacturer, importer name and address, (3) Turkish Food Codex compliance for tissue products that may contact food, (4) Ministry of Health certification for hygiene products, (5) CE marking for institutional products sold in EU markets, (6) Turkish Customs (GTIP) declaration with correct HS code 4818.10 or 4818.20, (7) Standard Import Declaration (Beyanname) processed through Turkish customs IT system (BİS-BYT), and (8) For B2B institutional products, supplier quality management certifications (ISO 9001, HACCP).
8. What are the major toilet paper brands in Turkey?
The major toilet paper brands in Turkey are dominated by domestic producers: Selpak (İpek Kağıt, iconic premium brand since 1970s), Papia (Hayat Kimya, premium brand), Familia (Hayat Kimya, value brand), Teno (Hayat Kimya, mid-market), Focus (Hayat Kimya, economy), Solo and Servil (İpek Kağıt), Premierel and Maylo (Özer Kağıt), Mia and Renova (Eren Kağıt). Imported premium brands include Essity (Tork, Tempo, Zewa from Germany/Sweden), Sofidel (Regina from Italy), WEPA (Germany), Lucart (Italy). Private label brands dominate retail: BIM (BIM marka), A101 (A101 marka), Migros (Migros marka and M Budget), CarrefourSA (Carrefour marka), and Şok (Şok marka).
9. What is the difference between HS 4803 and HS 4818 for toilet paper imports?
HS 4803 covers jumbo rolls of toilet or facial tissue stock in rolls exceeding 36 cm width, which are imported as raw material inputs for Turkish tissue converters (such as Unotek's Bursa converting facility). These are subsequently converted into finished toilet paper rolls, paper towels, and napkins. HS 4818 covers finished tissue paper products ready for retail or institutional use, including HS 4818.10 (toilet paper), 4818.20 (handkerchiefs and facial tissue), 4818.30 (tablecloths and napkins), 4818.40 (paper towels), and 4818.90 (other sanitary paper). In Turkey's 2024 imports, HS 4803 jumbo rolls represented 38% of imports (for Turkish converters), and HS 4818 finished products represented 62% of imports.
10. How can a foreign toilet paper exporter enter the Turkish market?
Foreign toilet paper exporters can enter the Turkish market by following these steps: (1) Identify target segment (premium retail, HORECA institutional, private label, or jumbo rolls for converters), (2) Establish contact with one of the 4 major importers listed on this page (Ceka Kağıtçılık, Politem, Selodia, Unotek) or one of the 58 other active Turkish importers in the TurkExim database, (3) Obtain Turkish Standards Institute (TSE) certification for products, (4) Prepare Turkish language packaging and labeling per Turkish labeling law, (5) Determine GTIP code (typically 4818.10.00.00.00 for finished toilet paper or 4803.00.00.00.00 for jumbo rolls), (6) Establish Turkish distributor or work through one of the importers, (7) Comply with Turkish Customs declaration requirements via BİS-BYT system, (8) Consider Turkish Free Trade Zones (İstanbul Atatürk Airport, Mersin, İzmir) for re-export strategies. The TurkExim database at ithalatihracat.biz provides complete contact information and shipment data for all 62 active Turkish importers.
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