НОВА ТЪРГОВСКА КОМПАНИЯ 2004 АД (Nova Trading Company 2004 AD) is a leading Bulgarian importer and wholesaler of frozen and chilled red and white meat, seafood, fish, fresh fruits and vegetables. Based in Sofia, Bulgaria, the company serves as a major distribution hub for frozen food and fresh produce across Bulgaria and the broader Balkan region.
| Company Name (English) | Nova Trading Company 2004 AD |
| Company Name (Cyrillic) | НОВА ТЪРГОВСКА КОМПАНИЯ 2004 АД |
| Country | 🇧🇬 Bulgaria |
| City | Sofia (capital of Bulgaria) |
| Legal Form | АД (Акционерно дружество — Joint-Stock Company) |
| Founded | 2004 |
| Business Activity | Import and wholesale of frozen and chilled red & white meat, seafood, fish, fresh fruits and vegetables |
| Address (Cyrillic) | гр. София п.к. 1303, ул. Опълченска №48, ет. 3 |
| Address (English) | Sofia 1303, Opalchenska Street No. 48, Floor 3, Bulgaria |
| Phone | +359 2 963 33 77 |
| Fax | +359 2 963 33 11 |
| Website | http://www.novatrading.bg/bg/contacts |
| International Dialing Code | +359 (Bulgaria) |
Nova Trading Company 2004 AD (Bulgarian: НОВА ТЪРГОВСКА КОМПАНИЯ 2004 АД) is one of Bulgaria's leading importers and wholesalers of frozen and chilled red and white meat, seafood, fish, fresh fruits and vegetables. Founded in 2004 and headquartered in Sofia (the Bulgarian capital and largest commercial center), the company operates as a Joint-Stock Company (АД — Акционерно дружество) — the most formal corporate structure under Bulgarian commercial law, typically used by larger enterprises with multiple shareholders.
The company's office is located at Opalchenska Street No. 48, Floor 3, Sofia 1303. The Opalchenska area is a central Sofia commercial district — close to Sofia's main wholesale food markets, the Central Railway Station, and major transport arteries connecting Sofia to Bulgaria's Black Sea ports (Burgas, Varna) and international borders with Turkey, Greece, Romania, and North Macedonia. The company's import logistics likely leverage Bulgaria's strategic geographic position as a EU-Balkans trade gateway — with goods entering via Black Sea ports (Burgas, Varna), Greek Mediterranean ports (Thessaloniki, Piraeus), or Turkish land border (Kapitan Andreevo border crossing — Bulgaria's main import gateway from Turkey).
Nova Trading Company's multi-category import portfolio spans four major product segments: (1) Frozen and chilled red meat — beef, lamb, mutton (HS 0201 fresh/chilled, HS 0202 frozen); (2) Frozen and chilled white meat — pork, poultry (HS 0203 pork, HS 0207 poultry); (3) Seafood and fish — frozen fish, crustaceans, mollusks (HS 0302-0307); and (4) Fresh fruits and vegetables — seasonal produce imported year-round for Bulgarian market supply (HS Chapter 07 vegetables, HS Chapter 08 fruits). This multi-category approach positions Nova Trading as a comprehensive food supply partner for Bulgarian retail, HORECA, and foodservice channels.
Bulgaria has a significant frozen food and fresh produce import market — driven by the country's position as an EU member state (since 2007) on the southeastern EU border with Turkey, the Balkan region's trade gateway role, and Bulgarian consumer demand for year-round food supply continuity. Bulgaria's total frozen food and fresh produce imports are estimated at approximately EUR 400–600 million annually — with frozen meat, seafood, and fish representing the largest single import segment by value.
Sofia is Bulgaria's primary commercial hub and import distribution center — with approximately 1.3 million metropolitan population and the country's largest concentration of retail chains (Billa — REWE Group Austria, Kaufland — Schwarz Group Germany, Lidl — Schwarz Group Germany, Fantastiko, T-Market — Kaufland subsidiary, Lidl Bulgaria). Sofia's wholesale food distribution infrastructure includes the Sofia Wholesale Market (Софийски търговски безмит) — one of Southeastern Europe's largest fresh produce wholesale markets — plus numerous cold storage and frozen food distribution facilities serving the broader Bulgarian and Balkan regional markets.
Major supplier countries for Bulgarian frozen food and fresh produce imports include: 🇹🇷 Turkey (fresh fruits, vegetables, poultry — largest supplier via Kapitan Andreevo border), 🇬🇷 Greece (fresh fruits, vegetables, olive oil, seafood — Mediterranean produce), 🇩🇪 Germany (frozen pork, processed foods — REWE/Schwarz retail supply chains), 🇧🇷 Brazil (frozen beef — JBS, Marfrig, Friboi; frozen chicken — Sadia, Perdigão), 🇦🇷 Argentina (frozen beef, lamb), 🇳🇿 New Zealand (frozen lamb), 🇳🇴 Norway (frozen salmon — Atlantic salmon), 🇻🇳 Vietnam (frozen pangasius, shrimp — Tra/ basa fish), 🇨🇳 China (frozen garlic, processed vegetables), 🇮🇹 Italy (fresh fruits, processed foods), 🇪🇸 Spain (fresh fruits — oranges, lemons, vegetables — tomatoes, peppers), 🇳🇱 Netherlands (re-export hub for global produce via Rotterdam), and 🇵🇱 Poland (frozen poultry — Poland is EU's largest poultry producer).
| HS Code | Description | Nova Trading / Use Case |
|---|---|---|
| HS 0201 | Meat of bovine animals, fresh or chilled | Fresh/chilled beef imports |
| HS 0202 | Meat of bovine animals, frozen | Frozen red meat — Brazil, Argentina beef imports |
| HS 0203 | Meat of swine (pork), fresh, chilled or frozen | Frozen pork imports — Germany, Poland, Spain |
| HS 0204 | Meat of sheep or goats, fresh, chilled or frozen | Frozen lamb imports — New Zealand, Australia |
| HS 0207 | Meat and edible offal of poultry (frozen/chilled) | Frozen white meat — Brazil chicken (Sadia/Perdigão), Poland, Turkey |
| HS 0302 | Fish, fresh or chilled (excl. fillets) | Fresh fish imports |
| HS 0303 | Fish, frozen (excl. fillets) | Frozen fish — Norway salmon, Vietnam pangasius |
| HS 0304 | Fish fillets and other fish meat (fresh/chilled/frozen) | Fish fillets — processed fish imports |
| HS 0306 | Crustaceans (shrimp, prawn, crab, lobster) | Seafood — frozen shrimp imports |
| HS 0307 | Molluscs (squid, octopus, mussels, oysters) | Frozen mollusk imports |
| HS 0701–0709 | Fresh or chilled vegetables (potatoes, onions, tomatoes, etc.) | Fresh vegetables — Turkey, Spain, Greece imports |
| HS 0801–0810 | Fresh fruits (bananas, citrus, grapes, apples, etc.) | Fresh fruits — Ecuador bananas, Spain citrus, Italy grapes |
| HS 0710 | Frozen vegetables | Frozen vegetable imports — China, Poland, Belgium |
Source: WCO Harmonized System 2022 + Bulgaria Customs (Mitnitsa na Republika Bulgaria) + EU-TARIC. As an EU member state since 2007, Bulgaria applies EU common external tariff on all non-EU imports. EU-origin imports (Germany, Poland, Spain, Italy, Greece, Netherlands) face 0% intra-EU tariff. Non-EU imports face standard EU MFN rates: 0-20% for meat products (with TRQ system), 0-12% for fish/seafood, 0-15% for fruits/vegetables. VAT (20% Bulgaria standard rate) applies on all imports.
Turkey
Fresh fruits, vegetables, poultry — largest supplier via Kapitan Andreevo
Brazil
Frozen beef (JBS), frozen chicken (Sadia/Perdigão)
Norway
Frozen Atlantic salmon — world's #1 salmon producer
Vietnam
Frozen pangasius (Tra/basa fish), frozen shrimp
New Zealand
Frozen lamb — Silver Fern Farms, Alliance Group
Greece
Fresh fruits, vegetables, seafood — Mediterranean produce
Germany
Frozen pork, processed foods — EU intra-trade
Spain
Fresh fruits (citrus), vegetables (tomatoes, peppers)
Ecuador
Bananas — world's #1 banana exporter
As an EU member state since 1 January 2007, Bulgaria applies the full EU Common Commercial Policy and EU Customs Code (Union Customs Code — UCC Regulation 952/2013). Bulgarian customs declarations are processed through the EU Single Window Customs system (ATLAS-equivalent electronic system). The Bulgarian Food Safety Agency (BFSA — Българска агенция по безопасност на храните — БАБХ) is the competent authority for food safety and consumer protection. The Bulgarian National Revenue Agency (НАП — Национална агенция за приходите) handles VAT administration.
All imported food products must comply with: (1) EU Common External Tariff (CET) — applied at the EU external border to non-EU origin goods; (2) EU Food Hygiene Package — Regulations (EC) 852/2004, 853/2004, 854/2004 (food hygiene, animal products hygiene, official controls); (3) EU Animal Health Requirements — for meat and seafood imports, veterinary border checks at designated EU Border Inspection Posts (BIP); (4) EU Maximum Residue Limits (MRLs) for pesticides and veterinary medicines (Regulation (EC) 396/2005); (5) EU Traceability Requirements — Regulation (EC) 178/2002 General Food Law; (6) EU health/marketing marks on meat packaging; (7) Bulgarian/Cyrillic language labelling — mandatory for retail consumer packaging in Bulgarian market.
Major Bulgarian border entries for food imports: Kapitan Andreevo Border Crossing (Bulgaria-Turkey border — largest Bulgarian land border import gateway, handles majority of Turkish-origin fresh produce, poultry, and processed foods); Kalotina Border Crossing (Bulgaria-Serbia border — handles EU-Balkans transit); Kulata-Promachonas Border Crossing (Bulgaria-Greece border — handles Greek-origin fresh produce and Mediterranean seafood); Ruse-Danube Bridge (Bulgaria-Romania border — handles EU intra-trade via Danube River); Port of Burgas (Black Sea — handles frozen meat and fish container shipping from Brazil, Argentina, New Zealand); Port of Varna (Black Sea — handles bulk grain, frozen fish); Sofia Airport (SOF) (air-freighted premium seafood and perishable produce).
International frozen food and fresh produce exporters — particularly Brazilian (JBS beef, Sadia/Perdigão chicken), Argentine (beef, lamb), New Zealand (lamb — Silver Fern Farms, Alliance Group), Norwegian (salmon — Mowi, SalMar, Lerøy), Vietnamese (pangasius, shrimp), Turkish (fresh produce, poultry), Greek (Mediterranean produce, seafood), Spanish (citrus, vegetables), Italian (fruits, processed foods), Ecuadorian (bananas), Chinese (frozen vegetables, processed foods), Polish (poultry — EU's largest poultry producer), and German (pork, processed foods) — will find Nova Trading Company 2004 AD to be a potential Bulgarian wholesale distribution partner for the Bulgarian and Balkan regional markets.
Key engagement points: (1) SIBBEX (Balkan International Exhibition of Food, Beverals, Equipment & Technologies — annual, Sofia, Inter Expo Center) — Bulgaria's largest food trade fair; (2) Anuga Köln (biennial October, Germany) — world's largest food trade fair with Bulgarian importer pavilion; (3) Gulfood Dubai (annual February) — Middle East food trade fair; (4) Seafood Expo Global Brussels (annual April, Belgium) — world's largest seafood trade fair; (5) Direct B2B outreach via Nova Trading Company website http://www.novatrading.bg/bg/contacts; (6) EU-Balkan trade facilitation programs — Bulgaria's EU membership simplifies EU-origin food imports with 0% intra-EU tariff.
Need customs declaration (B/L) data for all Bulgarian frozen food and fresh produce imports? TurkExim Data Desk offers the complete importer database with B/L records for HS 0201-0207 (meat), HS 0302-0307 (fish/seafood), HS 0701-0709 (fresh vegetables), HS 0801-0810 (fresh fruits), HS 0710 (frozen vegetables) — with supplier countries (Turkey, Brazil, Norway, Vietnam, New Zealand, Greece, Germany, Spain, Ecuador, China, Poland), import volumes, declared values, border crossings (Kapitan Andreevo, Kalotina, Kulata-Promachonas, Port of Burgas, Port of Varna, Sofia SOF airport), shipment dates, food category/brand, and consignee company names. Excel/CSV formats. WhatsApp for pricing.
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