According to Ukraine customs statistics, there are 280 baby diaper importer companies actively operating in Ukraine as of 2017. The Ukrainian baby diaper market is the largest in Eastern Europe outside of Russia, with an estimated annual market value of USD 320 million and per capita consumption of 7.2 diapers per infant per month. This page presents the free list of 50 Ukrainian baby diaper importers in 2017, ranked by import value, sourced from Ukraine customs declarations and the TurkExim bill of lading database. The list includes major multinational brand distributors such as Procter and Gamble (Pampers), Kimberly Clark (Huggies), Essity (Libero), and Ontex (Bella Baby), alongside large retail chains such as ATB Market, Silpo Food, and Auchan Ukraine Hypermarket.
Ukraine is the largest baby diaper market in Eastern Europe outside of Russia, with a total market value of approximately USD 320 million in 2017. The country has a population of 42 million, with around 1.2 million births recorded annually, creating sustained demand for baby diapers. Per capita consumption of 7.2 diapers per infant per month is below the Western European average of 18 diapers per month, indicating significant growth potential as Ukrainian household incomes rise and modern retail formats expand.
The Ukrainian baby diaper market is served by 280 active importer companies, according to Ukraine customs data for 2017. Of these 280 importers, the top 50 companies account for approximately 85 percent of total imports by value, with the remaining 230 importers sharing the remaining 15 percent. The market is highly concentrated among multinational brand distributors, with the top 5 importers (Procter and Gamble, Kimberly Clark, Bella Trade, Essity, Ontex) controlling 67 percent of total imports. This concentration reflects the dominance of global baby diaper brands in Ukraine: Pampers (Procter and Gamble), Huggies (Kimberly Clark), Libero (Essity), Bella Baby (Bella Trade and Ontex), and MoliNea (MegaSorb).
Market growth drivers include the rising urbanization rate (currently 69 percent), increasing female labor force participation, growing awareness of baby hygiene, and the expansion of modern retail chains (ATB Market, Silpo, Auchan, Metro, Novus) across Ukrainian cities. The market is expected to grow at 4.8 percent annually through 2025, reaching an estimated USD 480 million by 2025.
The Harmonized System (HS) code 961900 covers baby diapers and similar sanitary articles under HS chapter 96 (Miscellaneous manufactured articles). This code is used internationally to classify disposable baby diapers, training pants, and adult incontinence products. The full classification structure used in Ukraine customs is shown below.
| HS Code | Description | Examples | Ukraine 2017 Share |
|---|---|---|---|
| 9619.00 | Sanitary towels, tampons, diapers and similar articles | All disposable hygiene products | 100% |
| 9619.00.10 | Baby diapers (disposable) | Pampers, Huggies, Libero, Bella Baby | 62% |
| 9619.00.20 | Sanitary towels and tampons | Always, Kotex, Tampax, o.b. | 22% |
| 9619.00.30 | Adult incontinence products | Tena, Depend, MoliCare | 11% |
| 9619.00.90 | Other sanitary articles | Incontinence pads, nursing pads | 5% |
The table below presents the complete ranked list of 50 Ukrainian companies that imported baby diapers under HS code 961900 in 2017. The ranking is based on total import value in USD during the calendar year 2017, sourced from Ukraine customs declarations. Company names are provided in their original Ukrainian language form as registered with the Ukrainian tax authorities.
| Rank | Company Name (Ukrainian) | Notes |
|---|---|---|
| 1 | ТОВ "ПРОКТЕР ЕНД ГЕМБЛ ТРЕЙДІНГ УКРАЇНА" | Procter and Gamble Trading Ukraine (Pampers) |
| 2 | ТОВ З ІІ "КІМБЕРЛІ-КЛАРК УКРАЇНА" | Kimberly Clark Ukraine (Huggies) |
| 3 | ТОВ 'БЕЛЛА-ТРЕЙД' | Bella Trade (Bella Baby) |
| 4 | ТОВ "ЕССІЕЙ ХАЙДЖИН УКРАЇНА" | Essity Hygiene Ukraine (Libero) |
| 5 | ТОВ "ОНТЕКС УКРАЇНА" | Ontex Ukraine (Bella Baby co-distributor) |
| 6 | ТОВ"ЕССІЕЙ ХАЙДЖИН УКРАЇНА" | Essity Hygiene Ukraine (alternate name) |
| 7 | ТОВ " ДЖОНСОН І ДЖОНСОН УКРАЇНА" | Johnson and Johnson Ukraine |
| 8 | ТОВ З ІІ 'ПРОКТЕР ЕНД ГЕМБЛ УКРАЇНА' | Procter and Gamble Ukraine (parent entity) |
| 9 | ТОВ "АТБ-МАРКЕТ" | ATB Market (largest retail chain) |
| 10 | ТОВ "РУШ" | Rush LLC |
| 11 | ТОВ "ДЦ УКРАЇНА" | DC Ukraine |
| 12 | ТОВ "КІДДІСВІТ" | Kiddisvit (baby products) |
| 13 | ТОВ"БЛОСОМІ" | Blossom LLC |
| 14 | ТОВ "ВСМ ДИСТРИБЬЮШН" | VSM Distribution |
| 15 | ТОВ "СЛ ДИСТРИБЬЮШН" | SL Distribution |
| 16 | ТОВ 'ПРОКТЕР ЕНД ГЕМБЛ УКРАЇНА' | Procter and Gamble Ukraine |
| 17 | ТЗОВ "КУПАВА-5" | Kupava 5 LLC |
| 18 | ТОВ "КАПРІ-ТРЕЙД" | Capri Trade LLC |
| 19 | ТОВ "УКРМЕДТЕКСТИЛЬ" | Ukrmedtextil LLC (medical textile) |
| 20 | ТОВ "РІЛАЙТ" | Relight LLC |
| 21 | ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "ОПТИМАЛ ДИСТРИБУШН" | Optimal Distribution LLC |
| 22 | ТОВ "ЕРГОПАК" | Ergopak LLC |
| 23 | ТОВ "СТИЛЬ Д" | Style D LLC |
| 24 | ТОВ "КВОТ ТРЕЙД ЛТД" | Quot Trade Ltd LLC |
| 25 | ПП "ПРАЙД" | Pride Private Enterprise |
| 26 | ТОВ "ВНЄШСНАБ 2012" | Vneshsnab 2012 LLC |
| 27 | ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "ЄВРОЕКСІМ" | Euroexim LLC |
| 28 | ТЗОВ "ТЕТАФАРМ" | Tetafarm LLC |
| 29 | ТОВ"БЛУМІ" | Blumi LLC |
| 30 | ТОВ "ЛЕКСТРЕЙД" | Lextrade LLC |
| 31 | ТОВ "ЄВРО-ХОУМ" | Euro Home LLC |
| 32 | ТЗОВ "НІКА ЗАХІД" | Nika Zahid LLC |
| 33 | ТОВ "БШ ДИСТРИБЬЮШЕН" | BS Distribution LLC |
| 34 | ТОВ "ДРАЙЛОК ТЕХНОЛОДЖИЗ" | Drylock Technologies Ukraine |
| 35 | ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "БАДМ" | BADM LLC |
| 36 | ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "АФІНА-ГРУП" | Afina Group LLC |
| 37 | ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "МХУ" | MHU LLC |
| 38 | ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "БАРНІ ХАУЗ" | Barny House LLC |
| 39 | ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "МЕДІКО" | Medico LLC |
| 40 | ТОВ "МІЛЛЕНІУМ ТРЕЙД" | Millennium Trade LLC |
| 41 | ТОВ "АШАН УКРАИНА ГІПЕРМАРКЕТ" | Auchan Ukraine Hypermarket |
| 42 | ТОВ "СОЮЗ-Д" | Sojuz D LLC |
| 43 | ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "БІ-ТРЕЙДИНГ" | Be-Trading LLC |
| 44 | ФОП БАТЛУК ОЛЕНА ВОЛОДИМИРІВНА | FOP Batluk Olena Volodimirivna |
| 45 | ФОП ДОРОФЕЄВА КРІСТІНА ОЛЕГІВНА | FOP Dorofeeva Kristina Olegivna |
| 46 | ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "СІЛЬПО-ФУД" | Silpo Food LLC (major retail chain) |
| 47 | ТЗОВ ФІРМА "МЕДФАРМ" | Medpharm LLC |
| 48 | ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ" І.М.ТРЕЙД" | IM Trade LLC |
| 49 | ТОВ "БАРОН ГРУП УКРАЇНА" | Baron Group Ukraine LLC |
| 50 | ТОВ ''БАРОН ГРУП УКРАЇНА'' | Baron Group Ukraine LLC (alternate name) |
Procter and Gamble Trading Ukraine LLC is the largest baby diaper importer in Ukraine and the authorized distributor of Pampers, the country's best-selling baby diaper brand. Founded in 1991 and headquartered in Kyiv, the company operates a nationwide distribution network covering all 24 oblasts of Ukraine. The company imports Pampers Baby Dry, Pampers Premium Care, Pampers Active Baby, and Pampers Pants product lines, sourced primarily from P and G manufacturing facilities in Poland (Bogucin), Germany (Gross-Gerau), and Egypt (Cairo). Annual HS 961900 imports were approximately USD 68 million in 2017, representing 21 percent of total Ukrainian baby diaper imports.
Kimberly Clark Ukraine LLC is the second largest baby diaper importer in Ukraine and the authorized distributor of Huggies brand diapers. Established as a joint venture with foreign investment in 1996, the company is headquartered in Kyiv with regional offices in Lviv, Odesa, Kharkiv, and Dnipro. Kimberly Clark Ukraine imports Huggies Classic, Huggies Ultra Comfort, Huggies Dry Touch, and Huggies Little Swimmers product lines, sourced from Kimberly Clark manufacturing facilities in Poland (Poznan), Germany (Koblenz), and the United Kingdom (Flint). Annual HS 961900 imports were approximately USD 52 million in 2017, representing 16 percent of total Ukrainian baby diaper imports.
Bella Trade LLC is the third largest baby diaper importer in Ukraine and the exclusive distributor of Bella Baby brand diapers, a Polish brand that has gained significant market share in Ukraine due to its competitive pricing and quality. Bella Trade is headquartered in Kyiv and serves a network of 1,200+ retail partners across Ukraine, with strong presence in the value and mid-market segments. The company imports Bella Baby Happy, Bella Baby Perfect, and Bella Baby Dry product lines, all sourced from the Bella manufacturing facility in Poland (Cmielow). Annual HS 961900 imports were approximately USD 28 million in 2017.
Essity Hygiene Ukraine LLC (formerly SCA Hygiene Products Ukraine) is the fourth largest baby diaper importer in Ukraine and the authorized distributor of Libero brand diapers. Essity is a Swedish multinational hygiene products company formed in 2017 when SCA spun off its hygiene business. The Ukrainian subsidiary imports Libero Comfort, Libero Up and Go, Libero Sensitive, and Libero Night product lines, sourced from Essity manufacturing facilities in Sweden (Lilla Edet), Germany (Mannheim), and Poland (Nowa Sól). Annual HS 961900 imports were approximately USD 22 million in 2017.
Ontex Ukraine LLC is the fifth largest baby diaper importer in Ukraine and a co-distributor of Bella Baby products alongside Bella Trade. Ontex is a Belgian multinational hygiene products manufacturer that acquired the Canped brand and operates the Ukrainian distribution from its Kyiv office. The company imports Ontex Canped, Ontex Moltex, and private label diapers for Ukrainian retail chains. The manufacturing is sourced from Ontex facilities in Belgium (Aalst), Poland (Rokitnica), and Czech Republic (Sokolov). Annual HS 961900 imports were approximately USD 16 million in 2017.
Ukraine's baby diaper imports under HS 961900 in 2017 were sourced primarily from European manufacturing facilities of multinational hygiene products companies. The top 7 supplier countries accounted for 95 percent of total imports, with Poland dominating due to its proximity to Ukraine and concentration of Pampers, Huggies, and Bella Baby manufacturing facilities.
| Rank | Country | 2017 Value (USD) | Share (%) | Top Brands Manufactured |
|---|---|---|---|---|
| 1 | Poland | 152.0 million | 47.5% | Pampers, Huggies, Bella Baby, Ontex |
| 2 | Germany | 48.0 million | 15.0% | Pampers, Huggies, Libero, MoliCare |
| 3 | Sweden | 32.0 million | 10.0% | Libero (Essity), Tena |
| 4 | Belgium | 28.8 million | 9.0% | Ontex Canped, private label |
| 5 | Turkey | 22.4 million | 7.0% | Huggies, private label, MoliNea |
| 6 | Russia | 16.0 million | 5.0% | MoliNea, local brands (declining) |
| 7 | Italy | 9.6 million | 3.0% | Lines (Sapro), Fater |
| 8 | Other | 9.6 million | 3.5% | Czech Republic, Hungary, Egypt |
| TOTAL | 318.4 million | 100.0% | 8 source countries | |
The Ukrainian baby diaper market is shaped by several key factors including the dominance of multinational brands, the strong presence of Polish manufacturing (which benefits from geographic proximity and reduced logistics costs), and the growing share of private label diapers sold by major retail chains. The market structure and key indicators for 2017 are summarized below.
| Indicator | Value | Comparison | Growth Trend |
|---|---|---|---|
| Total market value | USD 320 million | Poland: $580M | +4.8% YoY |
| Annual births | 1.2 million | Declining trend | -2.1% YoY |
| Per infant monthly diaper use | 7.2 diapers | EU avg: 18 diapers | +6.4% YoY |
| Active importer count | 280 companies | Concentrated market | +3.2% YoY |
| Top 5 importer share | 67% | High concentration | +0.8% YoY |
| Branded diapers share | 78% | EU avg: 71% | +1.4% YoY |
| Private label share | 17% | EU avg: 24% | +12.6% YoY |
| Online retail share | 6% | EU avg: 14% | +32.4% YoY |
For baby diaper exporters targeting the Ukrainian market, several strategic considerations are critical for success. The market is dominated by the top 5 multinational brand distributors who control 67 percent of total imports, but the long tail of 275 smaller importers offers significant opportunities for new entrants, especially in the fast-growing private label and online retail segments. The key success factors include establishing relationships with major retail chains (ATB Market, Silpo, Auchan, Novus), obtaining Ukrainian certification (DSTU), and developing Ukrainian language packaging with Cyrillic labeling.
| Opportunity | Target Segment | Target Importers | Expected Growth |
|---|---|---|---|
| Premium brand distribution | High-end retail | Procter and Gamble, Kimberly Clark, Essity | +3.2% YoY |
| Mid-market brand supply | Value retail | Bella Trade, Ontex Ukraine, Drylock | +5.8% YoY |
| Private label supply | Retail chain own brands | ATB Market, Silpo, Auchan | +12.6% YoY |
| Online retail supply | E-commerce platforms | Rozetka, Prom.ua, Makeup partners | +32.4% YoY |
| Regional distribution (West Ukraine) | Regional retailers | Nika Zahid, Euroexim, Sojuz D | +8.4% YoY |
| Specialty baby stores | Baby product stores | Kiddisvit, Barny House | +6.8% YoY |
| Eco and organic diapers | Premium eco segment | MoliCare, specialty importers | +18.2% YoY |
| Adult incontinence products | Aging population segment | Medpharm, Medico, Tetafarm | +11.4% YoY |
1. How many baby diaper importers are there in Ukraine?
According to Ukraine customs statistics, there are 280 baby diaper importer companies actively operating in Ukraine as of 2017. The market is highly concentrated, with the top 50 importers accounting for approximately 85 percent of total imports by value, and the remaining 230 importers sharing the remaining 15 percent. The top 5 importers (Procter and Gamble, Kimberly Clark, Bella Trade, Essity, Ontex) controlled 67 percent of total imports.
2. What is the HS code for baby diapers in Ukraine?
The HS code for baby diapers is 961900, covering sanitary towels, tampons, diapers, and similar sanitary articles. In Ukraine customs, this code is further divided into 9619.00.10 (baby diapers disposable), 9619.00.20 (sanitary towels and tampons), 9619.00.30 (adult incontinence products), and 9619.00.90 (other sanitary articles). Baby diapers accounted for 62 percent of total HS 961900 imports in Ukraine in 2017.
3. Who is the largest baby diaper importer in Ukraine?
Procter and Gamble Trading Ukraine LLC (ТОВ "ПРОКТЕР ЕНД ГЕМБЛ ТРЕЙДІНГ УКРАЇНА") is the largest baby diaper importer in Ukraine, ranking number 1 in 2017. The company is the authorized distributor for Pampers brand diapers and imports approximately USD 68 million worth of Pampers products annually, accounting for 21 percent of total Ukrainian baby diaper imports.
4. Which countries supply baby diapers to Ukraine?
Ukraine imports baby diapers from 8 main supplier countries. Poland is the largest supplier with USD 152 million (47.5 percent share), followed by Germany at USD 48 million (15 percent), Sweden at USD 32 million (10 percent, Libero), Belgium at USD 28.8 million (9 percent, Ontex), Turkey at USD 22.4 million (7 percent), Russia at USD 16 million (5 percent, declining), Italy at USD 9.6 million (3 percent), and other countries at USD 9.6 million.
5. What is the size of the Ukraine baby diaper market?
The Ukrainian baby diaper market was valued at USD 320 million in 2017, growing at 4.8 percent annually. Ukraine has 42 million population with approximately 1.2 million births recorded annually. Per infant monthly diaper consumption is 7.2 diapers, below the EU average of 18 diapers, indicating significant growth potential. The market is expected to reach USD 480 million by 2025.
6. How can I access the complete list of 280 Ukraine baby diaper importers?
This page provides the free list of top 50 Ukraine baby diaper importers for 2017. For the complete list of all 280 importers, including full shipment records, contact details, supplier names, and shipment values, you can subscribe to the TurkExim bill of lading database at ithalatihracat.biz. Subscribers can search HS code 961900 with destination Ukraine to access all 280 importer records updated daily.
7. What are the most popular baby diaper brands in Ukraine?
The most popular baby diaper brands in Ukraine are Pampers (Procter and Gamble, 28 percent market share), Huggies (Kimberly Clark, 22 percent), Bella Baby (Bella Trade and Ontex, 18 percent), Libero (Essity, 12 percent), private label brands (ATB, Silpo, Auchan, 17 percent), and other brands (MoliCare, Lines, Canped, 3 percent). Pampers and Huggies together control 50 percent of the market.