Sweden Garment, Ready-To-Wear and Clothing Retailers & Department Stores — 24 Swedish Companies
Sweden Garment, Ready-To-Wear and Clothing Retailers & Department Stores — 24 Swedish Companies (PNUM7066)
Sweden is the Nordic region's largest garment and apparel market and the home country of several of the world's most influential fashion retailers — most notably H&M (Hennes & Mauritz AB), the world's second-largest fashion retailer by revenue, with 21 production offices across Europe, Asia and Africa. Sweden's apparel market exceeds EUR 8-10 billion annually and is dominated by vertically integrated retail chains, mid-market department stores and fast-fashion brands. This page presents a directory of 24 Swedish garment retailers and department stores — companies headquartered in Stockholm, Goteborg (Gothenburg), Boras, Molndal, Orebro, Malmo, Jonkoping, Ullared, Skanninge, Askim, V Frolunda, Omskoldsvik and Trollhattan that sell ready-to-wear apparel, sportswear, denim, menswear, womenswear, children's clothing and outdoor gear.
The companies listed fall into two main categories: (1) Specialty fashion retailers and brand houses — H&M, Bestseller Sverige AB, Indiska Magasinet, JC AB (Jeans & Clothes), Desam Fashion Group, Joy Shop, Dressmann / Varnergruppen (Norwegian-headquartered but with massive Swedish store presence — including Dressmann, Cubus, Vivekes, Carlings, BikBok), KappAhl AB (with own buying offices in Lithuania, Turkey, India, Bangladesh, China), Lindex AB (with buying offices in Romania, Turkey, India, Bangladesh, China), and Gina Tricot AB. (2) Department stores and multi-category retailers — Modebolagen AB, ICA Sverige AB, MQ Sweden AB, Runsven AB, Retail and Brands AB (MB), Ahlens AB, Polarn O Pyret AB, Five Seasons AB, Tatch AB, Fjallraven AB, Coop Sverige AB, Fliesbergs Sport & Fritid AB, Ge-Kas i Ullared AB, and Intersport Sverige AB. Each entry includes full address, telephone/fax, email and website where available.
Key Topics: Sweden garment retailers, Sweden garment department stores, Swedish ready-to-wear, Swedish apparel buyers, Stockholm clothing retailers, H&M Hennes & Mauritz, Bestseller, Indiska Magasinet, JC Jeans & Clothes, Desam Fashion Group, Joy Shop, Dressmann Varnergruppen, KappAhl, Lindex, Gina Tricot, Modebolagen, ICA Sverige, MQ Sweden, Runsven, Retail and Brands MB, Ahlens, Polarn O Pyret, Five Seasons, Tatch, Fjallraven, Coop Sverige, Fliesbergs, Ge-Kas Ullared, Intersport, HS 61, HS 62, Nordic apparel market
- Specialty Fashion Retailers & Brand Houses — 10 Companies
- Department Stores & Multi-Category Retailers — 14 Companies
- HS Code Analysis — Apparel (Chapters 61-62)
- Sweden Garment & Retail Market
- Related European & International Buyer Directories
- Frequently Asked Questions
1. Specialty Fashion Retailers & Brand Houses — 10 Companies
Sweden is home to some of the world's most recognised fast-fashion and mid-market apparel brands. The 10 specialty fashion retailers listed below operate as vertically integrated retail chains (designing, sourcing and retailing their own collections) or as Swedish subsidiaries of international fashion groups. Most have global sourcing operations — many maintain dedicated buying offices in Turkey, India, Bangladesh, China, Lithuania and Romania to manage supplier relationships and quality control. Together, these 10 companies represent the core of Sweden's ready-to-wear garment industry.
2. Department Stores & Multi-Category Retailers — 14 Companies
Beyond specialty fashion retailers, Sweden has a strong network of department stores, consumer co-operatives, sports retailers and multi-category chains that sell apparel alongside other consumer goods. The 14 companies listed below range from Ahlens AB (one of Sweden's largest department store chains, with stores in most major cities) to Ge-Kas i Ullared AB (Sweden's iconic mega discount department store in Vastergotland that attracts millions of shoppers annually), Fjallraven AB (premium outdoor apparel and equipment brand), Intersport Sverige AB (Sweden's leading sports apparel retailer), and Coop Sverige AB (the Swedish consumer co-operative movement's retail arm).
3. HS Code Analysis — Apparel (Chapters 61-62)
Garment and apparel imports into Sweden are classified under two main HS chapters. As a member of the European Union, Sweden applies the EU's Common External Tariff and benefits from the Turkey-EU Customs Union — giving Turkish apparel duty-free access to the Swedish market.
| HS Chapter | Description |
|---|---|
| Chapter 61 | Articles of apparel and clothing accessories, knitted or crocheted (T-shirts, sweaters, pullovers, knitwear — relevant to H&M, KappAhl, Lindex, Gina Tricot, Bestseller) |
| Chapter 62 | Articles of apparel and clothing accessories, not knitted or crocheted (shirts, trousers, jeans, jackets, suits, dresses — relevant to JC AB, Dressmann, Indiska, Ahlens, MQ) |
4. Sweden Garment & Retail Market
Sweden is the Nordic region's largest apparel market — by both consumption and global influence — with annual apparel retail sales exceeding EUR 8-10 billion. The country is the birthplace of H&M (Hennes & Mauritz AB), founded in Vasteras in 1947 and now the world's second-largest fashion retailer with over 4,000 stores in 75+ markets and 21 production offices worldwide. H&M's global success has helped make Stockholm one of the world's fashion capitals, with a deep ecosystem of designers, sourcing offices, buying agencies and quality-control firms supporting the broader Swedish apparel industry.
Key Product Categories
- Fast fashion and basic apparel — H&M, Gina Tricot, Bestseller Sverige, Joy Shop
- Mid-market fashion (men's & women's) — KappAhl, Lindex, JC AB, MQ Sweden, Dressmann / Varnergruppen
- Ethnic-inspired fashion — Indiska Magasinet
- Fashion group / multi-brand distribution — Desam Fashion Group, Retail and Brands AB (MB)
- Department stores — Ahlens, Modebolagen, Ge-Kas i Ullared
- Children's clothing — Polarn O Pyret
- Sportswear & outdoor — Intersport Sverige, Fjallraven, Five Seasons, Fliesbergs Sport & Fritid
- Consumer co-operative retail — Coop Sverige, ICA Sverige
- Discount department store — Ge-Kas i Ullared (iconic Swedish mega store)
Main Supplier Countries to Swedish Retailers
Swedish apparel retailers source globally, with main supplier countries including: China (largest supplier by volume), Bangladesh (competitive pricing for volume knitwear — major source for H&M, KappAhl, Lindex), Turkey (0% EU tariff — KappAhl and Lindex both have dedicated buying offices in Turkey; strong for fast fashion, menswear, denim, short runs), India (traditional textiles, women's apparel — both KappAhl and Lindex have buying offices), Vietnam (growing supplier for outdoor and sportswear), Cambodia, European countries (Italy, Germany, Portugal, Lithuania, Romania — Lithuania and Romania specifically host buying offices for KappAhl and Lindex), and other Asian manufacturers. H&M's 21 production offices span Europe, Asia and Africa, giving it the broadest sourcing footprint of any Swedish retailer.
Swedish Apparel Industry Characteristics
The Swedish apparel market is characterised by several distinctive features: (1) vertically integrated retail chains — H&M, KappAhl, Lindex, Gina Tricot and others design, source and retail their own collections, giving them full control over the supply chain; (2) sustainability leadership — Swedish retailers are global pioneers in sustainable fashion, with H&M's Conscious collection, KappAhl's Better Cotton Initiative participation, and Lindex's climate-positive targets; (3) strong e-commerce — over 25% of apparel sales are online, accelerated by the pandemic; (4) Nordic design aesthetic — minimalist, functional, neutral-coloured design influences global fashion; (5) Boras textile cluster — Boras (near Goteborg) is Sweden's historic textile hub and remains home to several apparel companies, including Gina Tricot, MQ Sweden and others; (6) St Eriks Fair & Stockholm Fashion Week — major industry events attracting international suppliers and buyers.
5. Related European & International Buyer Directories
For garment exporters looking to expand beyond Sweden, we also provide garment importer directories for other European and international markets. These directories cover similar product categories — menswear, womenswear, T-shirts, knitwear, sportswear — and include companies actively importing apparel from international suppliers.
6. Frequently Asked Questions
How many Swedish garment retailers and department stores are listed in this directory?
This directory lists 24 Sweden-based companies — divided into 10 specialty fashion retailers and brand houses (H&M Hennes & Mauritz AB, Bestseller Sverige AB, Indiska Magasinet AB, JC AB, Desam Fashion Group AB, Joy Shop AB, Dressmann / Varnergruppen, KappAhl AB, Lindex AB, Gina Tricot AB) and 14 department stores and multi-category retailers (Modebolagen AB, ICA Sverige AB, MQ Sweden AB, Runsven AB, Retail and Brands AB / MB, Ahlens AB, Polarn O Pyret AB, Five Seasons AB, Tatch AB, Fjallraven AB, Coop Sverige AB, Fliesbergs Sport & Fritid AB, Ge-Kas i Ullared AB, Intersport Sverige AB). Each entry includes company name, full address, phone/fax, email and website.
Which Swedish retailers have buying offices in Turkey?
Two of Sweden's largest fashion retailers — KappAhl AB and Lindex AB — maintain dedicated buying offices in Turkey. KappAhl's buying office network also includes Lithuania, India, Bangladesh and China. Lindex's network also includes Romania, India, Bangladesh and China. H&M, the largest Swedish retailer, operates 21 production offices globally (10 in Europe, 10 in Asia and 1 in Africa) — including in Turkey. The presence of Turkish buying offices among major Swedish retailers confirms Turkey's strategic importance as a sourcing destination for the Swedish apparel industry, particularly for fast fashion, menswear, denim and short-run production.
Do Turkish garment exporters have a tariff advantage in Sweden?
Yes. Sweden is an EU member state and applies the EU Common External Tariff. Under the Turkey-EU Customs Union, Turkish-made apparel products (HS Chapters 61-62) enter Sweden at 0% tariff. This gives Turkish garment manufacturers a significant competitive advantage compared to suppliers from China, Bangladesh, Vietnam and India, which face EU MFN tariffs of 6-12% on most apparel categories. Combined with Turkey's geographic proximity (typically 3-7 days delivery to Sweden by truck via the Baltic route) and short production lead times, Turkey is an attractive supplier for Swedish retailers seeking fast turnaround on trend-led fashion items.
What is H&M's global sourcing footprint?
H&M (Hennes & Mauritz AB), headquartered at Regeringsgatan 48 in Stockholm, is the world's second-largest fashion retailer by revenue, with over 4,000 stores in 75+ markets. H&M operates 21 production offices globally — 10 in Europe, 10 in Asia and 1 in Africa — giving it the broadest sourcing footprint of any Swedish retailer. This extensive network allows H&M to source from dozens of countries, balancing cost, quality, capacity and lead-time considerations. H&M's main supplier countries include Bangladesh, China, Turkey, India, Vietnam, Cambodia and Myanmar — with Turkey particularly important for fast fashion and short lead-time items destined for European markets.
Where can I find garment importers in other countries?
We also provide garment importer directories for other European and international markets. See our related pages: Netherlands Garment Importers, Finland Garment Importers, Norway Garment Importers, Portugal Garment Importers, and Australia Garment Importers. These directories cover similar product categories and are useful for exporters looking to enter multiple markets.
What is the source of this directory?
This directory is sourced from dailynecessary.com — a public directory of garment importers and buyers. The information includes company names, addresses, telephone/fax numbers, email addresses, websites, and additional context such as buying office locations and brand portfolios. While we strive to keep the information current, company details (addresses, phone numbers, contact persons, websites, store portfolios) may change over time — we recommend verifying contact information directly with the companies before conducting business, and cross-referencing with the Swedish Companies Registration Office (Bolagsverket) registry where possible.
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