🍆 Company Overview

Psyche Organic Imports LLC is a specialty olive oil importing company that brings premium Greek extra virgin olive oil to the United States market. Registered in Copley, Ohio, the company operates as the US import arm of the PSYCHE brand, which is headquartered in Copenhagen, Denmark. The company specializes in single-estate, organic, cold-extracted olive oil made from the Koroneiki olive variety, sourced exclusively from family-owned farms in Messenia, Southwestern Peloponnese, Greece.

PSYCHE was established with a mission to combat what its founder describes as one of the most corrupt segments of the food industry. The company prioritizes radical supply chain transparency, organic and biodynamic farming practices, and eco-conscious packaging. Unlike conventional olive oil brands that rely on glass bottles, PSYCHE packages its oil in innovative eco-friendly flat pouches, making it the only company in the olive oil industry currently using this format. The brand operates a flagship showroom and store in Copenhagen and ships products across Europe and North America through its Shopify-powered e-commerce platform at psycheoliveoil.com.

The company's ethos is deeply rooted in environmental stewardship, inspired by the principles of Yvon Chouinard's Patagonia model. Every business decision is evaluated in the context of the environmental crisis, with a commitment to not only doing less harm but actively doing more good. PSYCHE works exclusively with organic growers and maintains direct relationships with Greek farming families, ensuring fair compensation and sustainable livelihoods for local communities in the Peloponnese region.

👨‍🌱 Founder: Theophilos Constantinou

Theophilos Constantinou is the founder and creative force behind PSYCHE. Before entering the olive oil industry, Constantinou spent nearly 12 years in New York City as an independent art book publisher, running the acclaimed Paradigm publishing house. Under Paradigm, he published art books, curated rap cyphers, hosted community events, and collaborated with major brands including Adidas. His work placed him at the intersection of art, photography, fashion, and street culture in Manhattan's Lower East Side.

The transition to olive oil began in February 2020, when an opportunity was presented to Constantinou during the early stages of the COVID-19 pandemic. After returning to his home state of Ohio, he began researching the philosophy of Japanese farmer Masanobu Fukuoka, the pioneer of natural farming. This research led him to a Greek farmer, prompting him to purchase a one-way ticket to Greece. He completed an agricultural apprenticeship, learning the intricacies of olive cultivation, organic farming, and cold-extraction olive oil production firsthand.

Following his apprenticeship, Constantinou connected with his current Greek olive oil producer, visited the mill in Messenia, and was captivated by the farmer's ideology and commitment to quality. He brought the oil to Copenhagen, Denmark, where he partnered with a business associate to launch PSYCHE. The company opened its flagship store in Copenhagen on March 18, 2022, quickly building a loyal community around its premium product and transparent supply chain. Constantinou's unique background in design, photography, creative direction, and community-building has allowed him to position PSYCHE as a brand that approaches olive oil with the same energy and aesthetic sensibility that a fashion label would apply to its products.

🍅 Product Profile: Single Estate Greek Extra Virgin Olive Oil

PSYCHE's flagship product is a Single Estate Extra Virgin Olive Oil produced without compromise. The olives are 100% Koroneiki variety, a cultivar native to the Southwestern Peloponnese that has been shaped by millennia of natural selection and human cultivation. The Koroneiki olive is celebrated for its exceptional taste profile, characterized by peppery, grassy, and bold flavor notes with a naturally rich antioxidant content.

The production process follows strict organic and biodynamic principles. The olive trees, some of which are over a century old, are cultivated without the use of any herbicides or chemical inputs. Each November, during the harvest season, olives are hand-harvested using traditional methods, knocked from the branches with long rakes onto tarps. The olives are then transported to the mill where they are washed, depitted, and cold-extracted to preserve maximum polyphenol content, flavor complexity, and nutritional value.

A key differentiator for PSYCHE is its eco-friendly flat pouch packaging. The company is currently the only olive oil brand worldwide using this bag-in-box format, which offers significant environmental advantages over traditional glass bottles, including reduced weight for shipping, lower carbon footprint during transport, and fully recyclable materials. The product is sold in 500ml pouches and is positioned as a versatile kitchen staple that can be used for cooking, finishing, and even consumed straight for its health benefits.

📊 US Customs and Import Data

Psyche Organic Imports LLC is registered as an importer in Copley, Ohio, USA, and has documented bill of lading records with US Customs and Border Protection. The company imports extra virgin olive oil under HS Code 150920 (Virgin Olive Oil), sourced exclusively from Greece. Below is a summary of available customs data for Psyche Organic Imports LLC.

US Olive Oil Import Market Context

The United States is the second-largest olive oil importer in the world after the European Union, with annual imports exceeding $1.5 billion. The vast majority of US olive oil imports originate from Spain, Italy, Greece, and Tunisia. Greece, while a smaller exporter by volume compared to Spain and Italy, is renowned for producing some of the world's highest-quality extra virgin olive oil, particularly from the Koroneiki cultivar. The US market for premium and organic olive oil has been growing steadily, driven by increasing consumer awareness of olive oil fraud, health benefits of polyphenol-rich oils, and demand for supply chain transparency.

HS Code 150920 covers virgin olive oil obtained solely by mechanical means, with no chemical treatment. Under the US Harmonized Tariff Schedule, virgin olive oil imports typically attract duties ranging from 3.25% to 5.5%, depending on the specific subheading and country of origin. Organic and specialty olive oils command significant price premiums in the US market, with single-estate, cold-extracted oils like PSYCHE's positioned at the premium end of the spectrum.

🏪 Retail Partners and Stockists

PSYCHE has strategically positioned its olive oil through a curated network of premium and chef-driven retail partners in major metropolitan markets. Rather than pursuing mass-market distribution, the brand has focused on building relationships with respected restaurants, specialty food stores, and culinary tastemakers. This approach reflects the founder's background in community-building and his commitment to having the product represented by outlets that share PSYCHE's values of quality, transparency, and sustainability.

United States

• Scarr's Pizza - New York City: A celebrated artisanal pizza restaurant on the Lower East Side, known for its dedication to high-quality ingredients and old-world techniques.
• Cervo's - New York City: A acclaimed neighborhood restaurant that has embraced PSYCHE olive oil as part of its Mediterranean-influenced menu.
• Homesick Studios - Los Angeles: A curated design and lifestyle store that carries PSYCHE as part of its selection of premium, thoughtfully sourced products.
• Zingerman's - Ann Arbor (online): One of America's most respected specialty food retailers, offering PSYCHE's organic olive oil through its e-commerce platform.

Denmark and Europe

• PSYCHE Flagship Store - Copenhagen: The brand's own showroom and retail space, serving as the community hub for all brand activations and events.
• Apollo Bar - Copenhagen: An iconic cultural venue and bar that carries PSYCHE olive oil.
• Rose Bakery - Copenhagen: A popular Franco-Scandinavian bakery and cafe known for its commitment to organic ingredients.
• Kødbyens Fiskebar - Copenhagen: A renowned seafood restaurant in Copenhagen's meatpacking district.
• Wine is Fine - Copenhagen: A natural wine bar that aligns with PSYCHE's organic and artisanal positioning.

PSYCHE offers free shipping on orders over $99 through its website, delivering to both European and North American customers. The brand has expressed plans to expand into Scandinavia, Asia, and Northern Europe as it continues to scale its operations and community presence.