Grand Super Cener Inc.
Grand Super Cener Inc.
Company Overview
Grand Super Cener Inc. is a major United States-based international buyer headquartered at 300 Chubb Avenue, Lyndhurst, NJ 07071-3502. The company maintains an exceptionally active trade presence with an activity value score of 94 — among the highest in the trade intelligence database — reflecting continuous and high-volume engagement in international food product trading. Operating primarily as a buyer, Grand Super Cener Inc. is closely affiliated with the H Mart supermarket chain, one of the largest Asian American supermarket networks in North America with over 90 store locations across the United States. The most recent recorded transaction dates to May 20, 2026, confirming ongoing commercial operations at a consistently high volume.
With a total of 10,001 import transactions accumulated over its operational history, Grand Super Cener Inc. ranks among the largest-volume food importers in the Asian grocery sector. The company's total trade amount reaches approximately $1.22 billion (121,870.8 in 10K denomination), with cumulative import weights surpassing 36,148 metric tons. Operating across 556 distinct HS code categories, engaging with 264 verified trade partners, and utilizing 51 freight ports across 29 trade areas, Grand Super Cener Inc. demonstrates the scale and infrastructure of a major multinational food distribution operation. The company's procurement area is the United States, while its supply areas span South Korea, China, Japan, Thailand, Vietnam, Costa Rica, and numerous other countries, reflecting a global sourcing strategy that supports the diverse product requirements of its retail supermarket operations.
The company maintains extensive contact information with over 505 collected employee email addresses across the H Mart corporate network. Key personnel identified include Alberuni Kidwai (President and Owner), Vince Colatriano (Executive Vice President), Changwook Lee (General Manager in Finance and Accounting), Steve Sohn (Sales and Marketing Specialist), and Nathan Chun (Corporate Counsel). The presence of senior executives with dedicated email addresses at hmart.com underscores the organizational sophistication and corporate governance structure supporting the company's massive import operations.
The international food trade continues to evolve with significant structural changes driven by digital transformation of supply chains, increasing consumer demand for transparency and sustainability, and the growing importance of e-commerce platforms as distribution channels for imported food products. Companies that invest in digital trade infrastructure, supply chain visibility tools, and sustainable sourcing practices are better positioned to capture growing market share in an increasingly competitive and regulated global trading environment.
Trade Statistics
Grand Super Cener Inc. has demonstrated significant and growing trade activity over recent years, with detailed import data available for the following periods:
| Year | Number of Transactions | Quantity (Units) | Weight (kg) |
|---|---|---|---|
| 2025 | 2,074 | 4,350,020 | 27,872,170 |
| 2026 | 976 | 2,038,943 | 21,653,432 |
In aggregate, the company's 10,001 transactions have generated a total quantity of approximately 32.33 million units with a cumulative weight of approximately 36,148 metric tons. The 2025 fiscal year represents a highly active period with 2,074 individual transactions and over 27.87 million kilograms of imports. The 2026 year-to-date figure of 976 transactions through late May suggests an annualized run-rate that could approach or exceed 2025 levels, indicating continued growth in the company's import operations. The average transaction weight in 2025 was approximately 13,437 kg, while 2026 transactions average approximately 22,186 kg per shipment, reflecting increasingly larger individual shipment sizes.
The most recent recorded import transaction occurred on May 20, 2026, involving a 1,608 kg shipment of Nestle KitKat Itoen matcha latte products (HS Code 360410) supplied by H Mart Co.Ltd., exported from the port of Tokyo (58886), and imported through the port of Los Angeles, CA (2704). The product was labeled as an e-kit containing 8 oz matcha products. This transaction exemplifies the company's role as a specialized importer of Japanese confectionery and beverage products for distribution through the H Mart retail network.
The international food trade continues to evolve with significant structural changes driven by digital transformation of supply chains, increasing consumer demand for transparency and sustainability, and the growing importance of e-commerce platforms as distribution channels for imported food products. Companies that invest in digital trade infrastructure, supply chain visibility tools, and sustainable sourcing practices are better positioned to capture growing market share in an increasingly competitive and regulated global trading environment.
Product Portfolio
Grand Super Cener Inc. imports an extraordinarily diverse range of food and consumer products, with a product portfolio spanning 556 distinct HS codes and over 1,000 identified product categories. The company's trade activity encompasses virtually all categories of Asian food products, personal care items, and household goods:
The frozen food sector has experienced accelerated growth in recent years, driven by advances in quick-freezing technology, improvements in frozen food quality and variety, and shifting consumer preferences toward convenient meal solutions. The global frozen food market is valued at over $250 billion, with frozen seafood, frozen vegetables, frozen prepared meals, and frozen rice products representing key growth categories. The development of advanced cold chain logistics infrastructure and the expansion of frozen food sections in mainstream supermarkets have improved market access for frozen food importers and distributors.
Top HS Codes
- HS Code 190590 — Other bakery products and pastry goods (4.78% of transactions, 833 records). Including Korean-style breads, cakes, pastries, and confectionery items that are popular in Asian grocery retail channels.
- HS Code 080820 — Apples (4.64%, 807 records). Fresh apple imports from Asian and other international sources, reflecting the demand for premium fruit varieties in Asian grocery stores.
- HS Code 110710 — Malt (4.50%, 784 records). Malt and malt-based products used in beverage production and food manufacturing applications.
- HS Code 110100 — Wheat flour (2.82%, 491 records). Wheat and wheat flour products used in Korean and Asian food preparation and manufacturing.
- HS Code 190531 — Sweet biscuits (2.82%, 491 records). Sweet biscuit and cookie products imported from Asian manufacturers for retail distribution.
Main Products
- Ice — Ice and frozen products representing 12.03% of product imports with 480 transactions, including frozen food items, ice cream, and frozen convenience products from Asian manufacturers.
- Korean — Products classified under Korean trade conventions constituting 10.05% of product volume (401 transactions), encompassing a wide range of Korean-origin food products including kimchi, gochujang, and other Korean specialty foods.
- Roasted seaweed — Korean-style roasted seaweed products accounting for 8.60% of product volume (343 transactions), a staple item in Korean cuisine and a popular snack product in Asian grocery stores.
Supply Chain
Grand Super Cener Inc. maintains one of the most extensive supply chain networks in the Asian food import sector, spanning 264 verified trade partners, 51 freight ports, and 29 trade areas. The company's logistics infrastructure leverages both East Coast and West Coast import operations:
- Newark NJ — The primary East Coast port handling 21.70% of import volume (3,778 transactions). Located in the New York metropolitan area near the company's Lyndhurst headquarters, serving the densely populated Northeast US market.
- Long Beach CA — The primary West Coast port handling 16.82% of imports (2,928 transactions). Serving the California market and Pacific Northwest distribution networks.
- New York — The New York port handling 13.30% of imports (2,316 transactions), complementing Newark for East Coast operations.
- Los Angeles — The Los Angeles port handling 8.43% of imports (1,467 transactions), complementing Long Beach for West Coast operations.
- New York/Newark Area (4601) — The broader New York customs district handling 6.68% of imports (1,163 transactions), providing additional East Coast import capacity.
Key Trade Partners
The leading trade partner is Hee Chang Trading Co.Ltd. with 5,346 transactions representing 30.70% of total trade volume. This Korean trading company is the dominant supplier partner for Grand Super Cener Inc. Orion follows with 1,238 transactions (7.11%), representing one of Korea's largest food and confectionery companies. Qingdao Gabsan Trading Co.Ltd. (865 transactions, 4.97%) provides Chinese-sourced products. Kimnori Co.Ltd. (849 transactions, 4.88%) supplies Korean specialty food products, and N H Trading Inc. (729 transactions, 4.19%) completes the top five. The partner network spans Korean, Chinese, Japanese, and other Asian suppliers, reflecting the comprehensive product sourcing required to support the H Mart supermarket chain's diverse product assortment.
Thailand has long been recognized as one of the world's premier rice exporting countries, renowned for the quality of its Jasmine (Hom Mali) rice and its well-established rice milling and export infrastructure. The Thai rice industry benefits from strong government support through the Rice Department's quality certification programs, the Thai Rice Standard that sets internationally recognized quality benchmarks, and strategic investments in rice research and development. Thai rice exporters maintain sophisticated quality control systems and have developed strong brand recognition in premium international markets, particularly for Jasmine and specialty rice varieties.
Market Analysis
Grand Super Cener Inc.'s trade pattern reveals a company that functions as the central import and distribution arm of the H Mart supermarket chain, sourcing products from across Asia to supply over 90 retail locations throughout the United States. The geographic trade area distribution shows South Korea as the largest trade area at 40.28% of transactions (7,013 transactions), followed by Other at 16.01% (2,787 transactions), Costa Rica at 13.49% (2,349 transactions), and Korea at 7.19% (1,251 transactions). The dual South Korea/Korea designation likely reflects different data sources or reporting conventions for the same country, indicating that Korean-sourced products represent nearly half of all import transactions.
The company's exceptionally high activity score of 94 — among the highest in the trade database — reflects the consistent, high-volume nature of its import operations supporting daily retail shelf restocking across a large supermarket chain. The Costa Rica trade area presence at 13.49% suggests significant sourcing of tropical and agricultural products from Central American suppliers, possibly including fresh produce, tropical fruits, and coffee products that complement the Asian food product assortment. The presence of China (5.28%, 919 transactions) as a major trade area reflects the breadth of Chinese food products carried by H Mart stores.
The year-over-year trajectory shows strong activity, with 2025 recording 2,074 transactions and 2026 year-to-date showing 976 transactions through late May. This pace indicates sustained growth in the company's import volume, consistent with H Mart's continued expansion of new store locations across the United States. The company's 264 trade partners and 556 HS code categories reflect the comprehensive product assortment required to support a full-service Asian supermarket chain, from fresh produce and frozen foods to packaged goods, household items, and personal care products.
The company's import portfolio extends well beyond traditional Korean food products to encompass a truly pan-Asian product assortment that reflects the diverse customer base of the H Mart supermarket chain. While Korean products dominate the sourcing profile, the significant presence of Chinese, Japanese, Thai, and Southeast Asian products demonstrates the company's commitment to providing customers with a comprehensive selection of Asian food products from across the continent. This broad product strategy differentiates H Mart from smaller, single-cuisine Asian grocery stores and positions it as a one-stop shopping destination for the full spectrum of Asian food products available in the United States market.
Thailand has long been recognized as one of the world's premier rice exporting countries, renowned for the quality of its Jasmine (Hom Mali) rice and its well-established rice milling and export infrastructure. The Thai rice industry benefits from strong government support through the Rice Department's quality certification programs, the Thai Rice Standard that sets internationally recognized quality benchmarks, and strategic investments in rice research and development. Thai rice exporters maintain sophisticated quality control systems and have developed strong brand recognition in premium international markets, particularly for Jasmine and specialty rice varieties.
Trade History and Strategic Evolution
Grand Super Cener Inc.'s trade history reflects the rapid expansion of H Mart from a small Korean grocery chain to one of the largest Asian American supermarket networks in North America. The company's import volume growth — evidenced by the scale of its 10,001 transactions and $1.22 billion in trade value — directly correlates with H Mart's store expansion strategy, as each new retail location creates additional demand for imported products across all product categories. The company's role as the central import hub for the H Mart chain provides it with significant purchasing power and negotiation leverage with Asian suppliers, enabling competitive pricing and favorable supply terms that support the chain's aggressive retail expansion. H Mart's expansion strategy has included both new store openings in underserved markets and the strategic acquisition of existing Asian grocery chains to consolidate its market leadership position in the Asian American grocery sector.
The dual-coast port strategy — with Newark, Long Beach, Los Angeles, and New York together handling nearly 60% of all imports — reflects a deliberate logistics strategy designed to serve H Mart's geographically dispersed store network efficiently. By utilizing both East Coast and West Coast import gateways, Grand Super Cener Inc. minimizes inland transportation costs and transit times for products destined for stores across the United States. The company's 505 collected employee contacts across the H Mart corporate network suggest a large and sophisticated organization with dedicated teams for purchasing, logistics, quality assurance, retail operations, and corporate administration, all coordinated to support the complex import and distribution operations that underpin the supermarket chain's daily operations.
The international food trade continues to evolve with significant structural changes driven by digital transformation of supply chains, increasing consumer demand for transparency and sustainability, and the growing importance of e-commerce platforms as distribution channels for imported food products. Companies that invest in digital trade infrastructure, supply chain visibility tools, and sustainable sourcing practices are better positioned to capture growing market share in an increasingly competitive and regulated global trading environment.
Contact Information
Address: 300 Chubb Avenue, Lyndhurst, NJ 07071-3502, United States
Company Type: United States Buyer
Last Transaction Date: May 20, 2026
Activity Score: 94 (Extremely Active)
Affiliated Company: H Mart (hmart.com)
Total Transactions: 10,001+
Total Partners: 264 verified trade partners
Trade Areas: 29 countries and regions
Employee Contacts: 505 email addresses collected
Key Executives: Alberuni Kidwai (President & Owner), Vince Colatriano (Executive Vice President), Changwook Lee (GM Finance & Accounting), Nathan Chun (Corporate Counsel)
Affiliated Brands: H Mart, H Mart USA
Key Products: Korean food products, roasted seaweed, Asian beverages, matcha products, fresh produce, household goods
Primary Trade Area: South Korea (40.28% of transactions)
Total Trade Amount: Approximately $1.22 billion (121,870.8 in 10K denomination)
Cumulative Weight: Over 36,148 metric tons
Prospective trade partners and suppliers interested in establishing business relationships with Grand Super Cener Inc. are encouraged to reach out through the company's official channels. The international trade team is available to discuss sourcing requirements, partnership opportunities, and supply chain collaboration arrangements. Companies with complementary product offerings or competitive pricing structures in relevant product categories may find mutually beneficial partnership opportunities with the company's established distribution network and market access capabilities.
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