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Global paint and coatings industry which is approximately 40 million ton consisted of
decorative coatings (%51) and industrial coatings (%49). The value of the sector is about
100 billion USD. Decorative coatings are formed %44 of the total value and industrial
coatings are formed %56.
Turkish Paint and coatings industry is one of the Europe’s biggest paint and coatings
markets. The market share of Turkey in the global paint and coatings industry is %2. The
market size is about 850.000 ton and the value is more than 2 billion USD. In case of
adding the export value to this data, it becomes approximately 3 billion USD. The
importance of the export increased in the recent years. Annual paint consumption per
capita is 11 kg.
Turkish paint and coatings industry includes almost 20 sizeable with high technological
production facilities and lots of small and medium size enterprises in the country-wide. Six
paint and coatings manufacturer companies are in the ISO’s (Istanbul Chamber of
Industry) 2011 list of Top 500 Companies in Turkey. Foreign capital is strong in the
industry. Foreign direct invests increased in the recent years. Directly and indirectly, totally
300.000 persons work in this sector.
Betek Boya ve Kimya Sanayi A.Ş. Istanbul
Dyo Boya Fabrikalari Sanayi ve Tic. A.Ş. Izmir
Marshall Boya ve Vernik Sanayii A.Ş. Istanbul
Polisan Boya Sanayi ve Ticaret A.Ş. Kocaeli
Kayalar Kimya San. ve Tic. A.Ş. Istanbul
Kansai Altan Boya San. Ve Tic. A.Ş. Ege Bölgesi
Source: ISO, www.iso.org.tr, “Top 500 Companies of Turkey”.
The degree of development of the sector continues to increase. Turkey is regional power
with its technological structure and production capacity.
Turkish Paint and Coatings Industry - Major Growth Drivers & Opportunities
Increasing of the life standards
Rising middle class, increasing
purchasing power and GDP
Growing industry and housing sector
Qualified and young work power
R&D capabilities (i.e. Nanotechnology)
Low consumption, a room for growth
(11 liters per capita)
Worldwide players and know-how
Increasing of foreign capital investments
by the new induced investments systems which is announced in 2012
Increasing of regional export power (target
is 1 billion USD for coatings and raw
material for short period and 2,5 billion USD for 2023)
Positive effects of the development of
manufacturing to the paint and coatings
industry and related production areas
Turkish paints and dyes industry consists of decorative paints, which creates a strong
correlation with the construction sector. The paint industry also provides inputs for
automotive, furniture, leather, glass, ceramic, textile and printing sectors, which are all very
dynamic sectors of Turkey.
The Turkish paint sector has reached world quality standards. Most of the firms have ISO
9000 certification. Dyes and paints sector adapts itself in ecological and technical
standards particularly developed in European Union.
About Twenty five percent of the paint production in Turkey is exported. Besides meeting
the domestic demand, the Turkish paint sector has the capacity to export more. In 2011,
the total value of paints and coatings exports reached US$ 612 million.
Major export products of the Turkish paint and dyes industry were paints and varnishes
(H.S. 3208, 3209, 3210) with an export value of US$ 245 million in 2011. The second
major export product were putties, resin cements and other mastics with an export value of
US$ 120 million. Synthetic tanning substances (US$ 81 million), printing ink (US$ 30
million), synthetic organic colouring matter (US$ 45 million) are other important export
items of the sector.
Products coded as 3201, 3202, 3203, 3204 and 3206 in harmonized system are mostly
textile paints and pigments. In 2011, total export value of these materials was US$ 157
million, accounting for 26% of total exports of Turkish paint industry.
Tags:paint & coatings industry Turkey , paint & coatings in Turkey
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