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electronics sector - TURKEY MARKET RESEARCHES

TURKEY ELECTRONICS MARKET RESEARCH



 
Worldwide information and data processing technologies have demonstrated remarkable development in
recent years. Taking a place among the developed countries in the 21st Century, often called “the
information age”, depends upon progress in the electronics and communication sectors. Similarly, the
Turkish electronics industry is continuously working to produce innovative, high quality and globally
competitive products.
The Turkish electronics industry began to develop rapidly in the second half of the ‘80s. The introduction of
colour TV broadcasting and the acceleration in telecommunication investments boosted development.
Furthermore, the revolution in telecommunication technologies which took place during those years
increased the growth of the sector. Most of the Turkish companies started operations through foreign
license agreements.
 
The licensors originated from the Netherlands, Germany, Japan, the USA, Canada, France, the United
Kingdom, Denmark and Italy. Today the sector is a mature industry and has reached a significant level in
technical knowledge.

 
The electronics industry is examined in six subsectors:

􀂃 Telecommunications equipment,
􀂃 Consumer electronics,
􀂃 Computers,
􀂃 Defence industry electronics,
􀂃 Professional and industrial equipment,
􀂃 Components.
 
The telecommunications subsector comprises telecommunication cables and wires, transmission equipment,
telephone and telegraph automatic exchanges, enduser equipment (telephone, teleprinters, telefax etc.),
transmitters and receivers for wireless telephone/telegraph equipment, receiver/transmitter antennas for
wireless telephone equipment.
 
The Turkish telecommunications subsector’s products form the infrastructure of communications all over the
world. The consumer electronics subsector consists of colour televisions, audio appliances, video players,
cash registers, audiovideo cassettes, television satellite receivers and antennas, electronic scales and
electronic calculators. The Turkish consumer electronics subsector, after many years of hard work, has
achieved a market share of more than 50% in the European market for CRT TV sets. Moreover, in order to
protect its leading position, investments in LCD display technology and application specific integrated
circuit-ASIC technology are increasing in Turkey.
 
The products of computer subsector are hardware, software, services and supplies. The increasing
utilization of IT has greatly enhanced the technical capabilities and knowledge of Turkish computer
subsector firms. The professional and industrial equipment subsector is composed of uninterrupted power
supplies, induction ovens, rectifiers, automation systems, signalization and alarm systems, automotive
electronics, test and measuring equipment, medical electronics, audiovisual systems, industrial electronic
equipment, fire alarm and security systems. It is a key subsector that contributes to many diverse
industries.
 
 
 
The components subsector includes circuit elements, printed circuit boards, picture tubes, coils and
transformers, acoustic elements, connection elements, electronic relays. The investments in the
components subsector have continued to increase in line with the activities of other subsectors of the
electronics industry. PRODUCTION According to the data from “Turkish Electronic Industrialists’ Association -
TESID, Turkey’s total electronics industry production was US$ 12 billion in 2011. Consumer electronics have
the largest share (32%) in total electronics production in Turkey. Professional and Industrial Equipment,
which is another important subsector, accounts for 20% of the total production in the electronics sector.
 
 The electronics industry in Turkey has developed considerable capacity in two subsectors: consumer
electronics and telecommunication equipment. Television sets are the most significant product group in the
consumer electronics subsector. In terms of quantity, production of televisions was 10.9 million units in
2011. The shift in customer expectations toward LCD and Plasma TVs is compelling Turkish TV producers to
invest in new technologies.
 
Turkishmade TV sets have excellent reputation among European consumers with respect to price and
quality. There are approximately 300 firms operational in the television-radio receivers and audiovisual
equipment sectors. The main factories are located in Istanbul and Manisa. © Republic of Turkey - Ministry of
Economy, 2012 4 Production and Exports of TV sets in 2011 (1000 Units) Production Export TV sets 10.901
9.104 Source: Turkish Electronics Industrialists Association (TESID)
 
Another important subsector of the electronics industry is the telecommunication subsector.
Telecommunication equipment production reached US$ 2.3 billion in 2011. Turkey’s main target in this
subsector is to establish a rich communication infrastructure, and to this end, considerable knowledge and
experience have been accumulated. In addition, research and development activities have played a key
role in the success of telecommunication subsector.
 
The Turkish telecommunication industry is composed of more than 140 companies with large and medium
sized companies dominating the industry.
Telecommunication cables have the largest share in the total production of the telecommunication
equipment subsector. In the Turkish cables and wires sector, almost every type of electric and
telecommunication cables, ranging from electrical shaver coils to large energy transmitting cables and
telecommunication optic cables, are produced. Major items include insulated enamelled winding wires,
coaxial cables, electric conductors and fibre optic cables. With more than 370 cable manufacturers including
the plants of multinational cable companies, Turkey has a large potential for cable production. Most of the
large telecommunication cable manufacturers are located in the cities of Istanbul and Kayseri, and a few
large companies dominate the industry.
 
Specialization in the production of fibre optic cables is becoming increasingly important. There are
approximately 2,033 manufacturing companies in the field of electronics. The Turkish electronics industry
manufacturers/exporters follow European and international standards and norms. The obligation to affix
the “CE Mark” to products began in the local market in 2002. At the same time, Turkish manufacturers have
been closely following the developments in international quality and environmental standards. “Arçelik AŞ”,
“Vestel Elektronik San. ve Tic. AŞ”, “BSH Ev Aletleri San. ve Tic. AŞ”, “Vestel Beyaz Eşya San. ve Tic. AŞ”,
“Aselsan Elektronik San. ve Tic. AŞ”, “Siemens San. ve Tic. AŞ”, “HES Hacılar Elektrik San. ve Tic. AŞ” and
Vestel Dijital Üretim AŞ” are some of the Turkish electronics companies which have been listed in the
“Istanbul Chamber of Industry’s Top 500 Companies List of 2011”.
 
EXPORTS
 
The Turkish electronicindustry, founded on high added value, innovation, creativity, and extensive research,
develops products not only for the local market but also for overseas. The exports of the sector have
demonstrated a constant increase since 1990. This is mainly due to intensive R&D efforts and production
aligned with the needs of the export markets.
 
Electronics industry products having the most recent technology are supplied to the Turkish market
simultaneously with Europe. Turkish electronics industry exports are primarily directed to European
markets. In 2011, the Turkish electronics industry realized exports to nearly 200 countries. The total value
of electronics exports reached about US$6.5 billion in 2011. As in production, consumer electronics and
telecommunication equipment were the main items in exports. 
 
The export value of the consumer electronics subsector reached US$ 2.0 billion in 2011. The most important
consumer electronics product is TV sets. Television exports were about US$ 1.88 billion in 2011. The share
of TV sets is 94% in the consumer electronics subsector exports. Those products were exported to more
than 90 countries throughout the world in 2011, the main export destination being the European Union.
 
Turkish TV sets had a share of approximately 50% in the European market. Developments in the world
telecommunications subsector, such as intensive infrastructure investments, were reflected in the
telecommunications subsector exports. In 2011, the export value of the telecommunications subsector
reached US$ 2.5 billion. Telecommunication cables have the largest share in the total exports of
telecommunication sub-sector and at present, telecommunication cables exports comprise 94% of the
Turkish telecommunication equipment subsector exports. It is worth mentioning that exports of
telecommunication cables reached US$ 2.3 billion in 2011. At present, the top markets for Turkish
telecommunications cables are the United Kingdom, Iraq, Germany, Israel, Belgium, Turkmenistan and
Libya.
 
In addition, most of the fibre optic cables (HS6 Code: 854470) produced in Turkey are exported, and
the total © Republic of Turkey - Ministry of Economy, 2012 6 export value was US$ 53.2 million in 2011. At
present, the major export markets for fibre optic cables are Turkmenistan, Bulgaria, Portugal, Kazakhstan,
Iraq and the U.A.E.* The export performance of the young and dynamic Turkish electronics industry has
been increasing with high quality products at reasonable prices. Although, the present export value is not
high on a global scale, it is believed that Turkish electronics will attain significant market shares in foreign
markets with their broad range of products, continuous R&D activities, engineering quality and efficient
after sales services.
 
TRADE FAIRS
 
The full list of the fairs which will be held in 2013 can be reached through
the official website of the Union of Chambers and Commodity Exchanges of Turkey
(http:www.fuarguide.org.tr).
 
 
 USEFUL LINKS
 
􀂃 General Secretariat of Istanbul Minerals and Metals Exporters’ Union: http://www.immib.org.tr/en
Turkish Electronics Industrialists Association http://www.tesid.org.tr *
Source: Trademap(www.trademap.org)

 

TAGS :Turkish electronics market ,buy electronics from Turkey, import electronics from Turkey, Turkish electronics exporters 


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