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CLEANING MATERIALS INDUSTRY IN TURKEY
Cleaning products are essential for life and are used daily by millions of people. These
products loosen and remove soil from a surface, contribute to good personal hygiene,
reduce the presence of germs that cause infectious diseases, extend the durability of
clothes, tableware, linens, surfaces and furnishings, and make our homes and workplaces
Parallel with the increase in living standards, the developments in the cleaning service
sector in Turkey and the increase in both domestic and foreign demand, the Turkish
cleaning products industry has shown a remarkable performance in terms of quality,
production capacity and variety. Since 1990, domestic and foreign investments in the
Turkish cleaning products industry have increased considerably. As a consequence,
detergent production capacity has reached 1.75 billion tons and soap production capacity
has reached 400 thousand tons. These sectors also have great export potential.
The cleaning materials industry employs 12.000 people and the industry involves around
750 companies manufacturing various cleaning materials. The majority of cleaning
materials producers is located in Istanbul, which is the largest production and trade center
in Turkey. Most of the other manufacturers are located in Izmir, Kocaeli, Gaziantep, Mersin
The production of cleaning products in Turkey can be grouped into four general
- Personal Cleaning Products: mainly bar soaps, gels, liquid soaps and heavy-duty hand
- Dishwashing Products: detergents for hand and machine dishwashing as well as some
special products. They are available as liquids, gels, powders and solids.
- Laundry Detergents: They are available as liquids, powders, gels, sprays, sheets and
bars. They are formulated to meet a variety of soil and stain removal, bleaching, fabric
softening, conditioning and disinfecting tasks.
- Household Cleaners: They are available as liquids, gels, powders, solids, sheets and
pads for use on painted, plastic, metal, porcelain, glass and other surfaces and on
washable floor coverings. Household cleaners are formulated to meet a variety of uses:
all-purpose cleaners, glass cleaners, toilet bowl cleaners, drain openers, carpet
shampoos, upholstery cleaners, etc.
The Turkish cleaning products industry also complies with world standards in terms of
quality. The number of firms which have ISO 9000 Quality System Certificates and ISO
14001 Certificates is rapidly increasing. In addition, Turkish cleaning products
manufacturers closely follow recent international and national developments in
environmental issues and comply with environmental legislation and regulations.
Most of the raw materials required for the cleaning products industry, like fatty acids, oils,
LAB, essence, etc. are met by domestic production. However, raw materials which are not
produced in Turkey like tallow oil, palm oil and some other chemicals are imported.
The Turkish soap sector has a huge production and export capacity. The soap sector in
Turkey is highly developed and competitive in the international arena. Since 1990, the rate
of production in the soap industry has increased about 10% per year. The number of items
produced has increased in parallel with consumer preferences. Today, soap
manufacturers produce all types of soaps such as liquid and natural.
Since Turkey has a large variety of herbs and natural products, natural soap production is
also widespread and made by small size local companies throughout Turkey. World
famous "laurel soaps" are produced in large quantities in Mersin, Antakya and its nearby
regions. Turkey is also among the top producers of olives; therefore, olive oil soaps are
also manufactured and exported.
"Evyap Sabun", which operates its plant in Istanbul, is one of the leading companies in the
Turkish soap industry in terms of capacity, production and exports. Now, it is also one of
the leading manufacturers in the world and has the largest soap production capacity in
The soap sector of Turkey is now an export-oriented sector. Turkish soap producers have
created their own brands, which lead to tight consumer dependence in the domestic
market, and their targets are now foreign markets.
Detergents and other Household Cleaners
In the detergent sector, 90% of the powder detergent production is realized by 9 largescale
companies and 50% of the detergent market consists of powder detergent. The rest
of the production is realized by small enterprises, which are concentrated in Southeastern
Anatolia. In liquid detergent production, along with a few big producers, there are many
small and medium sized producers.
Most of the major multinational detergent companies have their own manufacturing and
marketing facilities in Turkey. Most of the foreign investors in the detergent sector are
manufacturing through joint ventures and licensing agreements. Some of them are
Procter&Gamble, Henkel, Colgate Palmolive, Unilever, and Benciser. Additionally, there
are many domestic manufacturers, which have a large production capacity. Some of them
are Hacı Şakir, Evyap, Hayat Kimya, Dalan, Başer Kimya, Hes Kimya, Ev-Tem, Uzay,
Büyükmıhcı Kimya and Saruhanlılar.
Exports of the Turkish cleaning materials industry show an increasing trend. While it was
US$ 80 million in 1992, the value of cleaning materials exports reached US$ 768 million in
2011. This remarkably high increase in export value has undoubtedly been achieved due
to the recent modernization and technological improvements realized in the sector. Within
the total export value, the total share of soaps (HS: 3401) and washing and cleaning
preparations (HS: 3402) was US$ 676 million in 2011.
Turkish cleaning products are exported to 156 countries. Major destinations in 2011 are
listed below. As indicated in the table, Iraq (share: 13,5%), Russian Federation (share:
10%) and Israel (share: 7%) are the top three export markets for the sector.
Private Label and I Fast Moving Consumer Goods Fair Istanbul October 11-14, 2012
International Beauty Eurasia Fair June 14-16, 2012 Istanbul
Cosmetics and Cleaning Products Industry Association
Turkish Exporters Assembly
tags: Turkish cleaning materials industry , buy cleaning materials from Turkey ,import cleaning materials from Turkey, Turkey soap sector, Turkey detergents and household cleaners sector , Turkish cleaning materials trade fairs,