Company Overview & History : Kaleen Rugs Inc

• Founded over 50 years ago, the Kaleen family has developed into a major global player in floor coverings—spanning rug, carpet, and accessory manufacturing, importing, and distribution  

• Headquartered in Mumbai, India, with manufacturing facilities in Bikaner, Mirzapur, and Panipat, the brand also operates a U.S. office and distribution hub located in Dalton, Georgia  

• The U.S. subsidiary, Kaleen Rugs Inc., is based at 1013 Bonny Oaks Drive, Dalton, GA, a hub for U.S. carpet trade 

🌍 Business Activities & Product Range

• Kaleen specializes in a diverse portfolio:

  • Hand-tufted and hand-woven wool rugs

  • Machine-made rugs (indoor & outdoor)

  • Hand-knotted carpets, broadloom carpeting, and related home accessories 

• In 2017, Kaleen expanded from its core tufted/woven rugs into machine-made indoor rugs, launching its first Egypt-woven line, Tiziano  

• Outdoor rugs were relocated from China to Turkey and Egypt in 2019 due to tariff and supply chain reasons. Brands like Sunice (Egypt-made) and Ostinata (Turkey-made) now make up ~20% of their rug business rugnews.com.

• As of recent years, hand-tufted rugs account for ~65% of rug revenue, with machine-mades making up the rest rugnews.com.

🌐 Import Origins & Trade Data

• According to trade analytics  :

  • Main sourcing countries: India, Turkey, Egypt, and Spain 

  •  33,000 import shipments from 98 suppliers, primarily in India, Turkey, and Spain, up to March 2024  

  •  ~16,500 import shipments (2021–2024) valued at ≈ USD 66 million  

  • Top suppliers include Marudhar Fashions, Kaleen Lifestyle Pvt Ltd, and Allied Export, with significant volumes from India  

  • Import volume breakdown by HS code:

    • HS 570231 (woven wool rugs): USD 24.5 M (≈34%)

    • HS 570310 (tufted wool rugs): USD 12.6 M (≈30%)

    • HS 570241 (woven wool rugs): USD 17.8 M (≈27%)

    • HS 570232 (woven man-made textiles): USD 3.6 M (≈7%)

    • HS 570110 (hand-knotted wool rugs): USD 786 K (≈2%) 

📦 Bill of Lading & Customs Insights

• Recent shipments (June 2025) show large hand-tufted and hand-woven wool/polyester rugs imported from India, each shipment ranging 10–20 tonnes and dozens to hundreds of packages per container .

• Turkey-origin machine-made carpets were recorded (e.g., May 2023 from Milat Hali Sanayi) importgenius.com.

• A February 2023 shipment from Egypt of 2,251 machine-made rugs came via Oriental Weavers International importgenius.com.

🏭 Production & Supply Chain Structure

• Manufacturing is vertically integrated in India (wool, tufted, knotted, broadloom), with recent emphasis on solar-powered, green-energy operations kaleen.com.

• Global sourcing strategy includes selecting low-cost, high-quality producers in India (Marudhar, Kaleen Lifestyle), Turkey (Milat, Dokupa), Egypt (Oriental Weavers), and Spain  

• Manufacturing of specialized outdoor machine-made rugs occurs in Turkey and Egypt (~20% of business), with indoor machine-made lines also produced abroad  

🎯 Target Market & Selling Channels

• Target customers include both residential and commercial segments: high-end interior designers, retail chains, e-tail platforms, and hospitality sectors .

• No specific retail info, but Dalton facility suggests strong presence in U.S. wholesale distribution.

• Online presence via the corporate site; sales presumably through B2B distributors, showrooms, and e-commerce channels.

• Physical presence centers on Dalton for North America, Mumbai manufacturing for supply coordination, and global logistics via strategic sourcing hubs.

⚔️ Competitive Advantages & Market Position

• Quality-first reputation: excels in hand-tufted wool rugs, considered a benchmark in the category rugnews.com 

• Product breadth: spans hand-knotted, wool, machine-made indoor/outdoor, broadloom, and bespoke lines—uncommon depth in one brand.

• Flexible global sourcing: pivoted from China production and diversified to Turkey and Egypt—reducing risk and aligning with market shifts rugnews.com.

• Green-energy manufacturing enhances brand appeal and cost efficiency kaleen.com.

📈 Competitive Landscape

• Faces competition from other U.S. rug importers, e.g., Oriental Weavers, Jaipur Living, Stanton Carpet, Surya, Homegoods, Kohl’s, Surya Carpet Inc  

• Kaleen stands out in the hand-tufted segment amid competitors’ focus on cheaper machine-made options  

🧾 Customs & Freight Data Summary

✅ Summary

• Kaleen Rugs Inc. is a seasoned global rug supplier with vertically integrated manufacturing and an agile supply chain.

• Its strong product diversity, high-quality craftsmanship, and geographic sourcing flexibility secure a leading position in both U.S. and international markets.

• Customs and trade data confirm high-volume imports from India, Turkey, Egypt, and Spain, across all major rug categories—hand-tufted, woven, machine-made, and outdoor lines.

• The company is well-positioned for continued growth, leveraging its quality reputation, environmental initiatives, and diversified sourcing.