Business Data Analysis of SHINE HOME STYLE TRADE PRIVATE LIMITED

Data source :gemini.google.com - artificial intelligence


1. Executive Summary:

SHINE HOME STYLE TRADE PRIVATE LIMITED, identified by its Tax ID U52339KL2012PTC030466 and registered with the Registrar of Companies (ROC) Ernakulam on February 7, 2012, operates as an active private limited company in India. The company's core business activity is the retail sale of household appliances, articles, and equipment, as classified under NIC code 5233.1 Information gathered from various sources indicates that the company has established a presence in the Kerala market, primarily as an importer and distributor of premium international brands in the building materials segment.4 While the official registration dates back to 2012, the company's website suggests an earlier inception in 2008.4 This discrepancy could point to earlier operational phases or a formalization of existing business activities in 2012. The analysis of available data reveals a company with a stable leadership, a track record of regulatory compliance, and established relationships with financial institutions. Furthermore, the existence of several companies with similar names and shared directorship suggests a broader business network potentially operating within related sectors in the same geographical region.

2. Company Identification and Registration:

2.1 Basic Legal Information:

The full legal name of the entity under analysis is SHINE HOME STYLE TRADE PRIVATE LIMITED.1 This company has been assigned the Corporate Identification Number (CIN) U52339KL2012PTC030466, a unique identifier issued by the Ministry of Corporate Affairs in India.1 The official date of incorporation for SHINE HOME STYLE TRADE PRIVATE LIMITED is February 7, 2012.1 The company's registration authority is the Registrar of Companies (ROC) located in Ernakulam 1, and its specific registration number is 30466.1 As of the latest available information, the company holds an "Active" status 1, indicating that it is currently in operation and has not been dissolved or struck off. Legally, the company is categorized as a "Company limited by shares" 1, further classified as a "Non-government company" 1, and its "Class of Company" is designated as "Private".1 Based on the incorporation date and the date of analysis (2024-07-01), the company has been in existence for approximately 13 years, 1 month, and 6 days.1 The consistent reporting of these fundamental details across various independent sources lends a high degree of reliability to this foundational information, confirming the company's legal standing and operational continuity.

2.2 Registered Address:

The officially registered address for SHINE HOME STYLE TRADE PRIVATE LIMITED is documented as 35/2801-A, OPP A R C PARCEL SERVICES THAMMANAM P.O , COCHIN, Kerala, India - 682032.1 In some instances, this address is presented with slight variations in formatting, such as 35/2801A,THAMMANAM-PULLEPPADY ROAD, ERNAKULAM, 682032, India.5 Despite these minor differences in presentation, the core components of the address, including the house number, locality (Thammanam), city (Cochin/Ernakulam), state (Kerala), and postal code (682032), remain consistent across all sources. This indicates that the company has maintained its registered office at this location since its incorporation, suggesting operational stability in its primary area of business.

2.3 Contact Information:

The primary email address associated with SHINE HOME STYLE TRADE PRIVATE LIMITED for official communication is shinehomestyle@gmail.com.1 Additionally, the company's official website, shinehomestyle.com 4.provides further contact avenues. Their website lists a phone number, +91 924 923 2323, for direct contact.12 The availability of a dedicated website and multiple contact methods, including email and phone, suggests a proactive approach towards customer engagement and business communication.

3. Legal Entity Identifier (LEI) Details:

SHINE HOME STYLE TRADE PRIVATE LIMITED has been assigned a Legal Entity Identifier (LEI) with the number 894500DIUNESQRDCVQ33.5 The status of this LEI is "ISSUED" 5, indicating its validity. Interestingly, the initial registration and last update dates for the LEI are both listed as March 28, 2025 5, which is after the company's incorporation date. This could potentially be a data discrepancy or might reflect a recent registration or significant update of the LEI. The next renewal date for the LEI is scheduled for March 28, 2026.5 The managing Local Operating Unit (LOU) for this LEI is EQS Group AG 5, identified by the code 529900F6BNUR3RJ2WH29.5 The entity category is classified as "GENERAL" 5, and the entity legal form code is "Private Limited Company (en) YSP9".5 The record indicates that the entity was created on February 6, 2012 5 and validated at the Companies Register (Ministry of Corporate Affairs) India 5 with the validation identifier being the company's CIN, U52339KL2012PTC030466.5 The validation source is noted as "FULLY_CORROBORATED".5 The legal and headquarters addresses are identical: 35/2801A,THAMMANAM-PULLEPPADY ROAD, ERNAKULAM, with the postal code 682032, located in India.5 The presence of an LEI signifies the company's participation in international financial transactions and its commitment to global standards of transparency and identification. The "FULLY_CORROBORATED" status confirms the reliability of the provided information. However, the future initial registration date warrants attention and potential verification with official LEI issuing agencies. 

4. Business Operations and Industry Classification:

4.1 Nature of Business:

The primary industry classification for SHINE HOME STYLE TRADE PRIVATE LIMITED, based on its NIC code, is 5233.1 This code corresponds to the description "Retail sale of household appliances, articles and equipment".1 This classification clearly defines the company's core business as operating within the retail sector, specifically focusing on the sale of goods related to households.

4.2 Brands Represented and Product Portfolio:

SHINE HOME STYLE TRADE PRIVATE LIMITED has positioned itself as a key player in bringing high-quality building materials to the Kerala market by representing several world-renowned brands.4 These brands include VitrA from Turkey, known for its sanitary wares and CP fittings; Giuseppe from Italy, specializing in bathroom accessories; Delta and Brizo from the USA, both dealing in bathroom fittings; VOX from Poland, offering ceiling solutions; Capa from Spain, providing tile adhesive, epoxy, and waterproofing materials; and Quickstep from Belgium, known for its laminated wooden flooring.4 This diverse portfolio of international brands underscores the company's strategy of offering a comprehensive range of premium products for home construction and renovation across Kerala.

4.3 Operational Scope and Mission:

Operating from Kochi, SHINE HOME STYLE TRADE PRIVATE LIMITED identifies itself as a segment leader in Kerala, focused on introducing world-class building material brands to discerning customers.4 The company's mission extends to contributing to the adoption of global housing standards in South India.4 Their operational philosophy emphasizes attention to detail, customer focus, and ensuring best-in-class pre-installation guidance and after-sales service.4 This commitment is encapsulated in their market motto: “Once a customer, always a customer” 4, highlighting their focus on building long-term customer relationships.

5. Directors and Management:

5.1 Current Directors:

The key individuals leading SHINE HOME STYLE TRADE PRIVATE LIMITED are TONY JOSEPH (DIN: 02047885) and SHINE STANSLAVOSE (DIN: 02067480).1 Both were appointed as directors on February 7, 2012, the same date as the company's incorporation.1 TONY JOSEPH holds the position of Managing Director 1, while SHINE STANSLAVOSE serves as a Director.1 The concurrent appointment of both directors at the company's inception suggests a cohesive leadership team with a shared vision from the outset.

5.2 Other Directorships:

Beyond his role at SHINE HOME STYLE TRADE PRIVATE LIMITED, TONY JOSEPH is also involved with several other entities. He is currently a Designated Partner in SHINES FOODS & CATERERS LLP, a role he has held since September 1, 2021.1 He also serves as a Director in URBAN SQUARE HOME STYLE TRADE PRIVATE LIMITED (since November 3, 2015), GRACE HOME STYLE TRADE PRIVATE LIMITED (since April 2, 2014), and KMJ HOTELS & RESORTS PRIVATE LIMITED (since March 11, 2022).1 Previously, TONY JOSEPH was a Director in PROMAX HOME STYLE TRADE PRIVATE LIMITED until his cessation on June 3, 2013.1 The multiple directorships held by TONY JOSEPH, particularly within companies sharing the "HOME STYLE TRADE" name, indicate a potential network of interconnected businesses operating under common management. This suggests a broader entrepreneurial endeavor beyond SHINE HOME STYLE TRADE PRIVATE LIMITED.

6. Regulatory Compliance and Filings:

In India, all companies are mandated to file various regulatory documents with the Ministry of Corporate Affairs (MCA), including financial statements, loan agreements, shareholder lists, director details, and funding information.1 Additionally, companies are required to submit half-yearly returns detailing any outstanding payments to Micro & Small Enterprises that exceed 45 days.1 SHINE HOME STYLE TRADE PRIVATE LIMITED's last reported AGM was held on December 15, 2023 (or September 15, 2023, depending on the source), and its last filed balance sheet was dated March 31, 2023.1 Furthermore, the company's Legal Entity Identifier (LEI) is due for renewal on March 28, 2026.5 These dates suggest that the company is actively fulfilling its regulatory obligations and maintaining its compliance status with both national and international standards for corporate governance.

7. Import and Export Activities Analysis:

Based on available trade data, SHINE HOME STYLE TRADE PRIVATE LIMITED primarily functions as an importer.13 The company has imported a total of 26 shipments from a single supplier.The primary country of origin for these imports is Turkey.13 The imported goods fall under specific Harmonized System Nomenclature (HSN) codes, notably 8481, which includes taps, cocks, valves, and similar appliances; 3922, covering baths, shower-baths, sinks, wash-basins, and other plastic sanitary ware; and 7324, which pertains to iron or steel sanitary ware and parts thereof.13 This import pattern aligns directly with the company's stated business of retail sale of household appliances and building materials, particularly within the sanitary ware segment. The reliance on imports, primarily from Turkey, indicates a specific sourcing strategy to bring these product types to the Kerala market.

8. Brands and Product Portfolio (Detailed):

SHINE HOME STYLE TRADE PRIVATE LIMITED has established itself as the exclusive distributor for several international brands in Kerala.11 Their product portfolio encompasses a wide range of building materials, focusing on high-quality and innovative products.

  The key brands they represent include:

• VitrA (Turkey): Specializing in sanitary wares and CP fittings, indicating a focus on bathroom essentials.4

• Guiseppe (Italy): Offering a variety of bathroom accessories, suggesting a focus on aesthetics and functionality in bathroom design.4

• Delta (USA): Providing bathroom fittings, indicating a focus on plumbing fixtures and related products.4

• Brizo (USA): Also dealing in bathroom fittings, potentially representing a premium or design-focused segment within bathroom fixtures.4

• VOX (Poland): Offering ceiling solutions, expanding the product range beyond bathroom-specific items to include interior finishing materials.4

• Capa (Spain): Supplying tile adhesive, epoxy, and waterproofing materials, indicating a focus on the installation and maintenance aspects of tiling and construction.4

• Quickstep (Belgium): Specializing in laminated wooden flooring, suggesting a focus on interior design and flooring solutions.4

This curated selection of brands from various European and American countries highlights the company's international sourcing strategy and its commitment to offering a diverse and high-quality range of products in the building materials sector within Kerala.

9. Related Companies and Address Analysis:

The registered address of SHINE HOME STYLE TRADE PRIVATE LIMITED, 35/2801-A, in Thammanam, Cochin, Kerala, appears to be a location that is also shared by several other business entities.1 These include SHINES FOODS & CATERERS LLP, HAWK HOSPITALITY EXPERIENCES LLP, DE SWITCH LLP, AVANT TRADE LINKS LLP, QUICKO MEDIA PRIVATE LIMITED, MARVEL MEDICAL INSTRUMENTATION LLP, HYPROACT PRIVATE LIMITED, NAMBUDIRISONS AGRO FOODS INDIA PRIVATE LIMITED, SUPRA HI TECH ELECTRO EQUIPMENTS PVT LTD, GREENWOOD INDUSTRIES LLP, INNOVATIVE EVERSHINE VENTURES LLP, AIM FIRE SAFETY EQUIPMENTS PRIVATE LIMITED, HALLMARK MOTORS PVT LTD, and ECONEST BUILDING SOLUTIONS LLP.1 The presence of multiple companies at the same address could indicate a shared office space, a business complex, or potentially related entities operating from the same location.

Furthermore, an analysis of directorships reveals connections with other companies having similar names. GRACE HOME STYLE TRADE PRIVATE LIMITED (CIN: U52339KL2014PTC036604) shares a common director, TONY JOSEPH, with SHINE HOME STYLE TRADE PRIVATE LIMITED.1 Although its registered address (35/2908 F, JP TOWER, PALLATH ROAD THAMMANAM) is slightly different, the similarity in name and the shared director strongly suggest a close business relationship or affiliation. Similarly, TONY JOSEPH also holds directorships in PROMAX HOME STYLE TRADE PRIVATE LIMITED (CIN: U51393KL2008PTC021984) and URBAN SQUARE HOME STYLE TRADE PRIVATE LIMITED (CIN: U52333KL2015PTC039424).1 These interconnected directorships and the resemblance in company names point towards a potential business group or network operating within the home style trade sector in the Ernakulam region. This could imply shared resources, strategic partnerships, or a holding-subsidiary structure among these entities.

The information on these secured loans provides insights into the company's financial activities and its relationships with banking institutions. The loan from Federal Bank created in 2012 and later modified suggests a significant and potentially long-term financial arrangement. The loans taken in 2020 from both Federal Bank and ICICI Bank indicate further financing activities during that period. The charge that was created and closed in 2023 demonstrates active management of the company's financial obligations. Overall, these details highlight the company's reliance on debt financing to support its operations or expansion initiatives.

10. Goods and Services Tax (GST) Overview:

SHINE HOME STYLE TRADE PRIVATE LIMITED is registered under the Goods and Services Tax (GST) regime with the GST Number 32AARCS0041H1ZL in the state of Kerala.14 The date of GST registration for the company is July 1, 2017 14, which coincides with the nationwide implementation of GST in India. The company is classified as a "Regular" taxpayer under the GST system.14 Furthermore, its business activities as declared under GST include Retail Business, Wholesale Business, and operating a Warehouse / Depot.14 This GST information aligns with the company's core business of retail and its role as a distributor of building materials, likely involving both direct sales to consumers and bulk sales to other businesses. The presence of a warehouse or depot also supports its distribution activities. The GST registration confirms the company's compliance with the indirect tax laws in India and its active participation in the formal economy.

11. Conclusion and Key Observations:

The analysis of the available business data for SHINE HOME STYLE TRADE PRIVATE LIMITED reveals a well-established and active private limited company operating in the retail sector in Kerala. Since its incorporation in 2012, the company has focused on the import and distribution of high-quality, world-class brands in the building materials industry, catering to the evolving housing market in South India. The stable leadership, with both directors appointed at the time of incorporation, suggests a consistent strategic direction. The company demonstrates a commitment to regulatory compliance through regular filings and the maintenance of a valid Legal Entity Identifier. Its financial profile indicates a significant paid-up capital and established relationships with major banks, as evidenced by the secured loans obtained over the years.

The company's operational focus on premium international brands positions it within a specific market segment in Kerala. The import activities, primarily from Turkey and focusing on sanitary ware, align with its product portfolio. The existence of several related companies with similar names and shared directorships points to a potential business network operating in the home style trade and allied sectors within the Ernakulam region. This interconnectedness could provide synergies and strategic advantages.

While the data provides a comprehensive overview, certain aspects warrant further attention. The discrepancy in the initial registration date of the LEI (listed as a future date) needs verification from official sources. Similarly, the two different dates reported for the last AGM by ZaubaCorp should be clarified to ensure accuracy.

In conclusion, SHINE HOME STYLE TRADE PRIVATE LIMITED appears to be a mature and actively managed entity within the Kerala retail landscape, specializing in high-end building materials through international brand partnerships and potentially operating within a broader network of related businesses under the same leadership. The reliance on imports and the focus on quality brands suggest a specific market strategy aimed at discerning customers in the region. The company's financial activities and regulatory compliance indicate a stable and responsible operational framework.

Table 1: Key Company Identification Details

Table 2: Brands Represented and Product Categories

Table 3: Details of Secured Loans

Online Sources:

1. SHINE HOME STYLE TRADE PRIVATE LIMITED | ZaubaCorp, erişim tarihi Mayıs 6, 2025, https://www.zaubacorp.com/SHINE-HOME-STYLE-TRADE-PRIVATE-LIMITED-U52339KL2012PTC030466

2. SHINE HOME STYLE TRADE PRIVATE LIMITED | ZaubaCorp, erişim tarihi Mayıs 6, 2025, https://www.zaubacorp.com/company/SHINE-HOME-STYLE-TRADE-PRIVATE-LIMITED/U52339KL2012PTC030466

3. GRACE HOME STYLE TRADE PRIVATE LIMITED | ZaubaCorp, erişim tarihi Mayıs 6, 2025, https://www.zaubacorp.com/GRACE-HOME-STYLE-TRADE-PRIVATE-LIMITED-U52339KL2014PTC036604

4. shine home style trade pvt. ltd., erişim tarihi Mayıs 6, 2025, https://shinehomestyle.com/about-us/

5. SHINE HOME STYLE TRADE PRIVATE LIMITED - LEI: 894500DIUNESQRDCVQ33, erişim tarihi Mayıs 6, 2025, https://www.lei-lookup.com/record/894500DIUNESQRDCVQ33/

6. SHINE HOME STYLE TRADE PRIVATE LIMITED - LEI: 894500DIUNESQRDCVQ33, erişim tarihi Mayıs 6, 2025, https://lei.bloomberg.com/leis/view/894500DIUNESQRDCVQ33

7. SHINE HOME STYLE TRADE PRIVATE LIMITED - LEI: 894500DIUNESQRDCVQ33 | LEIKart, erişim tarihi Mayıs 6, 2025, https://www.leikart.com/leicert/894500DIUNESQRDCVQ33/

8. shine home style trade private limited - The Economic Times, erişim tarihi Mayıs 6, 2025, https://economictimes.indiatimes.com/company/shine-home-style-trade-private-limited/U52339KL2012PTC030466

9. www.zaubacorp.com, erişim tarihi Mayıs 6, 2025, https://www.zaubacorp.com/company/SHINE-HOME-STYLE-TRADE-PRIVATE-LIMITED/U52339KL2012PTC030466#:~:text=Its%20authorized%20share%20capital%20is,held%20on%2015%20Dec%202023.

10. www.zaubacorp.com, erişim tarihi Mayıs 6, 2025, https://www.zaubacorp.com/company/SHINE-HOME-STYLE-TRADE-PRIVATE-LIMITED/U52339KL2012PTC030466#:~:text=Users%20may%20contact%20SHINE%20HOME,%2C%20Kerala%2C%20India%20%2D%20682032.

11. Shine Home Style, erişim tarihi Mayıs 6, 2025, https://shinehomestyle.com/

12. Contact Us - Shine Home Style, erişim tarihi Mayıs 6, 2025, https://shinehomestyle.com/contact-us/

13. Shine Home Style Trade Pvt Ltds - Buyers, Suppliers, full Export Import details - Volza.com, erişim tarihi Mayıs 6, 2025, https://www.volza.com/company-profile/shine-home-style-trade-pvt-ltd-106582639/

14. SHINE HOME STYLE TRADE PRIVATE LIMITED GST Number - 32AARCS0041H1ZL, erişim tarihi Mayıs 6, 2025, https://www.mastersindia.co/gst-search/?name=shine-home-style-trade-private-limited&gstin=32AARCS0041H1ZL